greenovator

名词 n.

英文释义

名词 n.
  1. A consumer focusing on environmental and sustainability concerns rather than prestige offered by the opportunity of owning a luxury item. neologism
    — Peter Nierengarten, Director of Sustainability and Resilience for Fayetteville, AR, told me how he participated in an hour-long discussion about the use of the term sustainability at the 2012 USDN meeting in Portland, OR. Cities are using terms such as livable (Milwaukee), homegrown (Minneapolis), and greenovator (Boston).

词形变化

greenovators plural Greenovator alternative

词源

Blend of green + innovator. First introduced in a German-language 2009 study on customer segments of automobiles by management consulting firm Arthur D. Little Zukunft der Mobilität 2020 – Die Automobilindustrie im Umbruch?, though it seemingly circulated under the radar with American city engineers.
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