二次元文化发展趋势？英文双语对照

二次元在一开始是小众文化，是年轻人彰显个性、拒绝平庸的结果，符合日语所谓的「中二病」;所以，二次元作品的主人公往往是十六七岁的高中生，设定往往与现实世界有关联又有区别，强调个人英雄主义、藐视既有秩序。然而，随着社会经济的变迁，二次元作品变得越来越主流，二十年前的「小众作品」现在可能早已是公认的经典。所以，二次元粉丝在不断分化、进化，每个人都想寻找属于自己的新天地。能够被全体二次元粉丝接受的作品，只有《多啦A梦》《海贼王》《火影忍者》等极少数例子。

二次元文化一般指acg。acg即Animation(动画)、Comics(漫画)与Games(游戏)的首字母缩写，来源不是英语，也不是英文单词，并没有完全对应的广泛使用的中文翻译。ACG一词为中国台湾省创造，流行于华语文化圈，ACG文化发源于日本。

我国二次元用户规模持续攀升，2015年以来增长速度加快。截止到2019年底，我国二次元用户接近4亿人，为二次元经济发展奠定了基础。我国二次元用户中，95后群体占比达到60%以上，是消费主力军，85后群体占比为20%以上。由此可以看出，年轻一代是我国二次元产业的主要用户群体，这一群体付费意愿更高，二次元产品消费意愿更为强烈，利好二次元产业发展。

我国动漫产业发展受到国家政策大力扶持，游戏产业受到政策指引发展日益规范化。2019年，我国动漫产业规模达到1900亿元以上，游戏销售收入达到2300亿元以上，均保持良好增长势头。二次元经济中，相关衍生品生产需要品牌IP授权，高知名度IP是衍生品受到市场欢迎的重要因素，因此品牌IP在二次元经济中占据着重要地位，动漫、游戏市场蓬勃发展，为我国二次元产业提供丰富IP，利好产业健康发展。

二次元用户结构较为年轻，主要集中在一二线城市，近半二次元游戏用户在二线城市以上，二次元游戏在大城市的渗透程度较高。

二次元玩家玩二次元游戏主要玩的是游戏中独特的二次元内容，核心二次元用户专注于游戏的内容和游戏玩法，为IP玩游戏，并为角色付费。但是二次元用户也很讲究，对内容很挑剔，很苛刻，哪一种设置不符合原版IP，哪一种人物的设置出了问题，哪里的图画与原版IP有出入，都会很在意，二次元游戏的核心竞争力是建立世界观的能力、美术的能力以及音乐创作能力。另外，需要了解二次元玩家的需求，以及研发的核心能力。

“Z世代”助力二次元消费大增

2020年疫情期间，网络游戏成为纾解人们紧张情绪的方式;2021年，随着我国新冠肺炎疫情防控进入常态化，人民生活日益正常化，上半年游戏产业依然保持了显著增长，充分展现出高质量发展已经成为驱动中国游戏产业的核心力量。研究显示，2021年上半年中国二次元移动游戏市场实际营收达到了158.10亿元，同比增长50.15%。随着“Z世代”消费能力的崛起，二次元领域正在快速发展。

2 dimension are small numerous culture at the beginning, it is the youth reveals personality, reject commonplace result, accord with Japanese so called " in 2 disease " ; so, the hero of 2 dimension work often is high school of 967 years old is born, set often has distinction again about couplet with real world, emphasize individual hero creed, contempt having order already. However, as the changes of socioeconomy, 2 dimension work becomes more and more the mainstream, 20 years ago " little numerous work " the likelihood is already now accepted classical. So, 2 dimension vermicelli made from bean starch is in ceaseless become divided, developmental, everybody wants to seek the new scope of operation that belongs to his. The work that can be accepted by all 2 dimension vermicelli made from bean starch, only " much A dream " " sea thief king " " the person that igneous shadow is borne " wait for few number example.

2 dimension culture points to Acg commonly. Acg namely Animation(animation) , Comics(caricature) with Games(game) initial abbreviate, origin is not English, also not be English word, do not have the Chinese interpreter that uses extensively completely correspondingly. One word of ACG saves creation for Chinese Taiwan, popularity turns a ring at Chinese article, ACG culture hair results from Japan.

Dimensions of 2 dimension user involves our country continuously litre, growth rate is accelerated since 2015. End by 2019, 2 dimension users of our country are close to 400 million person, for 2 dimension economy development laid a foundation. In 2 dimension users of our country, 95 hind the group is occupied than achieving 60% above, it is consumptive main force, 85 hind the group is occupied than be 20% above. Can see from this, young generation is the main user group of 2 dimension industries of our country, this one group pays cost apiration taller, desire of spending of 2 dimension product is more strong, profit is good 2 dimension industry grows.

Our country moves free estate development to be given aid to energetically by national policy, game industry is pointed to by policy make progress increasingly standardization. 2019, our country moves free industry dimensions to achieve 190 billion yuan of above, game sales revenue achieves 230 billion yuan of above, all maintain good growth momentum. In 2 dimension economy, derive related taste production to need brand IP authorization, gao Zhi name spends IP is to derive article get market gay is important element, significant position is being held in 2 dimension economy because of this brand IP, move free, game market grows flourishingly, for our country 2 dimension industry offers rich IP, health of benefit good industry develops.

Structure of 2 dimension user is relatively young, basically center in city of line of just a little, user of game of nearly half dimension is in above of second line city, the osmosis of 2 dimension game in big city rate is higher.

2 dimension player plays what 2 dimension game basically plays is the distinctive 2 dimension content in game, core 2 dimension user is dedicated play a way at the content of game and game, play game for IP, pay fee for the part. But 2 dimension user is very exquisite also, very captious to content, very slashing, which kind of settings do not accord with original IP, the setting of which kind of characters gave an issue, the drawing of where and original IP have discrepancy, metropolis very care about, the core competition ability of 2 dimension game is the capacity that builds world outlook, ability of art and musical invention. Additional, need understands the requirement of 2 dimension player, and the core ability of research and development.

"Z for generations " help strength 2 dimension consumption soars

2020 during epidemic situation, the means;2021 that network game becomes Shu to interpret people insecurity sentiment year, as our country new coronal pneumonic epidemic situation is prevented accuse to enter normalization, people lives increasingly normalization, game industry still maintained remarkable growth first half of the year, the nuclear mental efforts that shows a high quality adequately to develop to had made industry of drive China game is measured. Consider to show, concrete barracks controlled markets of 2 dimension shift game first half of the year 2021 achieved 15.81 billion yuan, grow 50.15% compared to the same period. As " Z for generations " the rise that consumes ability, 2 dimension domain is developing quickly.