如何理解企业文化的重要性？英文双语对照

企业文化是企业的灵魂，是推动企业发展的不竭动力。它包含着非常丰富的内容，其核心是企业的精神和价值观。这里的价值观不是泛指企业管理中的各种文化现象，而是企业或企业中的员工在从事商品生产与经营中所持有的价值观念。

企业文化是一个由核心层、中间层和外围层构成的多层次的生态系统，根据内容大致可以分为理念层、制度层、行为层、物质层，企业文化的各个层面是和谐统一、相互渗透的。根据企业文化的系统结构特点，柏明顿咨询给出了企业文化构建的HOME（History-Oneness-Membership-Exchange）模型。

一、企业文化的功能

（一）企业文化具有导向功能 所谓导向功能就是通过它对企业的领导者和职工起引导作用。企业文化的导向功能主要体现在以下二个方面。

1.经营哲学和价值观念的指导 经营哲学决定了企业经营的思维方式和处理问题的法则，这些方式和法则指导经营者进行正确的决策，指导员工采用科学的方法从事生产经营活动。企业共同的价值观念规定了企业的价值取向，使员工对事物的评判形成共识，有着共同的价值目标，企业的领导和员工为着他们所认定的价值目标去行动。事实上，一个公司缺乏明确的价值准则或价值观念不正确，我们则怀疑它是否有可能获得经营上的成功。”

2.企业目标的指引 企业目标代表着企业发展的方向，没有正确的目标就等于迷失了方向。完美的企业文化会从实际出发，以科学的态度去制立企业的发展目标，这种目标一定具有可行性和科学性。企业员工就是在这一目标的指导下从事生产经营活动。

　（二）企业文化的约束功能

企业文化的约束功能主要是通过完善管理制度和道德规范来实现。

1.有效规章制度的约束 企业制度是企业文化的内容之一。企业制度是企业内部的法规，企业的领导者和企业职工必须遵守和执行，从而形成约束力。

2.道德规范的约束 道德规范是从伦理关系的角度来约束企业领导者和职工的行为。如果人们违背了道德规范的要求，就会受到舆论的遣责，心理上会感到内疚。同仁堂药店“济世养生、精益求精、童叟无欺、一视同仁”的道德规范约束着全体员工必须严格按工艺规程操作，严格质量管理，严格执行纪律。

　（三）企业文化的凝聚功能 企业文化以人为本，尊重人的感情，从而在企业中造成了一种团结友爱、相互信任的和睦气氛，强化了团体意识，使企业职工之间形成强大的凝聚力和向心力。共同的价值观念形成了共同的目标和理想，职工把企业看成是一个命运共同体，把本职工作看成是实现共同目标的重要组成部分，整个企业步调一致，形成统一的整体。这时，“厂兴我荣，厂衰我耻”成为职工发自内心的真挚感情，“爱厂如家”就会变成他们的实际行动。

（四）企业文化的激励功能共同的价值观念使每个职工都感到自己存在和行为的价值，自我价值的实现是人的最高精神需求的一种满足，这种满足必将形成强大的激励。在以人为本的企业文化氛围中，领导与职工、职工与职工之间互相关心，互相支持。特别是领导对职工的关心，职工会感到受人尊重，自然会振奋精神，努力工作。另外，企业精神和企业形象对企业职工有着极大的鼓舞作用，特别是企业文化建设取得成功，在社会上产生影响时，企业职工会产生强烈的荣誉感和自豪感，他们会加倍努力，用自己的实际行动去维护企业的荣誉和形象。

（五）调适功能 调适就是调整和适应。企业各部门之间、职工之间，由于各种原因难免会产生一些矛盾，解决这些矛盾需要各自进行自我调节；企业与环境、与顾客、与企业、与国家、与社会之间都会存在不协调、不适应之处，这也需要进行调整和适应。企业哲学和企业道德规范使经营者和普通员工能科学地处理这些矛盾，自觉地约束自己。完美的企业形象就是进行这些调节的结果。调适功能实际也是企业能动作用的一种表现.（六）辐射功能文化力不止在企业起作用，它也能通过各种渠道对社会产生影响。文化力辐射的渠道很多，主要包括传播媒体，公共关系活动等。

Company culture is the soul of the enterprise, it is to drive what the company grows not exhaust motivation. It is containing very rich content, its core is the spirit of the enterprise and viewpoint of value. The viewpoint of value here is not all sorts of culture phenomena in business management of generally refer to, however the viewpoint of value that the employee in enterprise or enterprise is pursueing goods production and hold of the place in managing reads aloud.

Company culture is the mutiple level ecosystem that by core layer, intermediate layer and periphery layer form one, can divide roughly according to content for concept layer, system layer, behavior layer, material layer, each levels of company culture are harmonious unified, mutual permeate. According to the characteristic of construction of system of company culture, bai Ming seeks advice suddenly gave out the HOME that company culture compose builds (History-Oneness-Membership-Exchange) model.

One, the function of company culture

(one) company culture has oriented function alleged and oriented function is opposite through it namely action conducts since the leader of the enterprise and worker. The oriented function of company culture is main body is the following now 2 respects.

The thinking way that the directive management philosophy of 1. management philosophy and value sense decided to the enterprise is managed and the law that handle an issue, these means and law coach operator undertakes correct decision-making, instructional staff uses scientific method to be engaged in manufacturing management activity. The value sense with common business set the value orientaton of the enterprise, make employee forms consensus to the judge of the thing, having common value cause, the leader of the enterprise and employee are the value end that they hold to act. In fact, the value standard with specific shortage of a company or value sense are incorrect, we suspect it is obtained whether likely manage the success that go up. We suspect it is obtained whether likely manage the success that go up..

The how-to company goal of 2. company goal is representing the way that the company grows, be equal to without true cause lost way. Perfect company culture is met from set out actually, go making the development target that establishs a company with scientific manner, this kind of target has feasibility and scientific sex certainly. Company staff is be engaged in manufacturing management activity below the guidance of this one target.

(2) the tie function of company culture

The tie function of company culture basically is to pass perfect management system and ethic to come true.

The tie company system of system of 1. effective regulations is one of content of company culture. Company system is the code of enterprise interior, the leader of the enterprise and company worker must be abided by and carry out, fashion sanction thereby.

2. the tie ethic of ethic is the behavior that the angle that concerns from ethics will come to restrain industry leader and worker. If people violated the requirement of ethic, can get the dispatch of public opinion duty, mentally can feel compunctious. Colleague hall drugstore " aid life preserve one's health, excelsior, child old man does not have bully, treat equally without discrimination " ethic is restraining faculty to must press procedure operation strictly, strict quality manages, carry out discipline strictly.

(3) the culture of agglomeration function company of company culture is with the person this, respect the person's feeling, created the harmonious atmosphere of friendly affection of a kind of solidarity, mutual trust in the enterprise thereby, aggrandizement organization consciousness, make powerful cohesive affinity and centripetal force are formed between company worker. Common value sense formed common cause and ideal, the worker regards the enterprise as community of a destiny, regard own job as the main component that achieves common goal, whole industry in step, form unified whole. At this moment, "The factory allows my a surname, the factory declines my shame " become a worker to send the true love from the heart, "Love factory is like the home " the real operation that can become them.

(4) the value that the value sense with the incentive common function of company culture makes every worker feels him existence and behavior, one kind when realize the highest spirit demand that is a person of self-worth is satisfied, this kind is satisfied be sure to form powerful drive. In it is with the person this in company culture atmosphere, each other cares between leader and worker, worker and worker, mutual support. Lead the care to the worker especially, duty labour union feels esteem getting a person, spirit of natural meeting hearten, work hard. Additional, spirit of enterprise and company image are having huge to cheer action to company worker, especially company culture construction gains a success, when producing an effect socially, company office labour union produces sharp honorary move and sense of pride, they can redouble their efforts, the real operation that uses oneself goes maintaining the honor of the enterprise and image.

(5) adjust the function is adjusted even if be adjusted and suit. The enterprise is departmental between the door, between the worker, because all sorts of reason hard to avoid can produce a few contradiction, solve these contradictory need to undertake ego adjustment severally; Enterprise and environment, with the client, with the enterprise, with the country, with metropolis existence is not harmonious between the society, incommensurate place, this also needs to undertake adjust and accommodative. Business philosophy and business ethics make operator and average employee handle these contradiction can scientificly, restrain oneself self-consciously. Perfect company image has these adjusted results namely. Adjust a function actual also be an enterprise a kind of expression of dynamic effect. (6) force of radiation function culture is more than act well in the enterprise, it also can produce an effect to the society through all sorts of channel. Channel of culture force radiant is very much, basically include to transmit media, public concern activity.