酒店文化的概念？英文双语对照

酒店文化是指酒店在长期的经营管理实践中，逐渐培育成的、占据主导地位的、并为全体员工所认同和遵守的企业价值观、企业精神、经营理念以及行为规范的总和，其内容包括物质文化、行为文化和制度文化，还有处于核心地位的酒店精神文化。酒店精神文化决定着酒店的物质文化、行为文化和制度文化，是酒店企业的上层建筑。

　　在进行酒店文化建设时，最为关键的是对酒店精神文化的准确定位，博采众家之长，为我所用，包括中国传统文化中的优良成分、国外先进企业文化的经验等。

　　为了使酒店文化能够深入人心，在进行文化传播时，主要运用发挥酒店经理的垂范作用和酒店英模人物的影响作用，以增强酒店员工的企业意识，建立完善的酒店文化网络，并利用酒店文化载体和重大事件进行传播，树立良好的酒店形象。

　　在进行酒店文化建设中，为了避免重大失误，要及时进行总结修正，不断完善酒店文化的内容。如果说“精神文化”稍显抽象的话，那么精心塑造酒店文化的“形”与“神”就相对形象一些——酒店就像人一样，“形”和“神”各不相同，模样和品行都不一样，有什么样的老总就有什么样的企业。北京的“炸酱面大王”和”仿膳”就不一样，“龙门客栈”和“香格里拉饭店”肯定不同。

　　酒店如人，都有个名字，或叫“牌子”。而品牌化讲的不是一般意义上的店名，它是一个名优化的概念，从形到神、从外观到内涵都能取悦于消费者，并在市场中赢得广阔的酒店实体。从这个意义上讲，中国的名酒店实在太少了。要加强酒店的企业文化建设，必须明了企业文化的内涵，着力抓紧其核心，精心打造，精益求精。

　　对于中国酒店企业和酒店市场而言，酒店文化的力量主要是通过企业家和职业经理人的行为影响表现出来的。所以酒店文化应该是包括企业家在内的员工职业理念群体，是企业历史的积淀和仪式的传承，是市场竞争和管理行业的道德基础，核心灵魂是企业家的创新精神。这种精神包括对本民族、本地区的文化眷恋，对行者发自内心的关爱，以及志存高远的战略投资行为。酒店是社会的、历史的，而不仅是属于企业家自己的；在历史的长河中，我们所能做的就是以自己的创新努力去探索人类文明多方向演进的可能性，这种创新精神还包括酒店企业家应该把自己的角色当作职业而不是职位。

　　酒店文化是酒店无形价值的体现，只有将这种宝贵的无形资产转化到具体实践的过程中，才能使酒店的凝聚力和向心力不断加强，成为酒店共同价值观的核心。通过合理配置人才不断提高员工素质，是酒店文化建设和管理的根本所在，需要努力造就一批高素质的员工队伍，以及富有个性化的经营风格，使企业文化真正落到实处。酒店文化是实实在在的，必须从基础做起，必须从管理人员做起。酒店文化体现在酒店环境的布置中，体现在客人的宣传中，更体现在酒店员工、特别是管理人员的日常管理行为中。酒店日常行为的持续创新就是企业文化的最有效载体，如某酒店集团每周准备有各种与旅游相关的日常用语，教旅游者学习用当地语言进行简单的沟通。正是这些从细微处入手的服务行为体现了该酒店集团处处从顾客需求出发的企业文化。致力于企业文化建设的酒店企业也要抓紧时间做好不同层次、不同区域的员工行为规范，尤其是管理人员的行为规范、员工社交场所的礼仪规范，以及长期的员工文化素质提升规范。

　　“名牌的一半是文化”——创酒店名牌，突出酒店文化特色，加强酒店文化经营，必将成为酒店经营成败的关键。酒店全面导入酒店CIS，是酒店名牌形象得以有效塑造和提升、也是酒店及其产品成为名牌的必由之路。对与酒店形象有关的一切要素要进行全面系统的规划设计，并通过全方位的多媒体的统一传达，塑造独具文化品位的酒店名牌形象，以谋求大众的认同。

　　名牌文化管理是从酒店企业文化制度层次上规范和约束酒店员工的内部和对外的各种行为，是创造名牌文化的组织基础和制度保证。对内主要体现为酒店管理的科学化改革，要求酒店制定制度文化发展战略，为酒店价值现象体系贯彻落实提供制度保障；对外则表现为建立文化发展战略。

　　目前的中国酒店业供求关系发展不平衡，供大于求，竞争激烈，但市场的层次、空间和潜力还很大。聪明的管理者不会害怕竞争，而是通过竞争来显示优势和能力，通过竞争找到自己的位置。我们应该认识到：供求的天平倾向消费者，他们不仅可以选择不同档次的酒店，还可以选择同档次酒店里最值得信赖的品牌，实际上他们是在选择最值得信赖的员工、最值得信赖的服务、最值得信赖的文化。

Hotel culture is to show the hotel is in long-term management practice, breed gradually, hold dominant position, the summation of the company viewpoint of value that be agreed with for faculty place and abides by, spirit of enterprise, management concept and behavior standard, its content comprises corporeal culture, behavior culture and system culture, still have the hotel spirit culture that is in core position. Hotel spirit culture is deciding the corporeal culture of the hotel, behavior culture and system culture, it is the superstructure of hotel company.

When undertaking hotel culture is built, most crucial is pair of hotel spirit culture is accurate affirmatory, rich collects the length of numerous home, be used for me, the experience of culture of advanced company of the good part in comprising Chinese traditional culture, abroad.

To make hotel culture can thorough popular feeling, when undertaking culture travels, basically apply those who develop hotel manager to hang down model action and hotel the effect effect of flower model character, in order to enhance the enterprise consciousness of hotel staff, build perfect hotel culture network, use hotel culture carrier and major event to have transmission, establish good hotel figure.

In undertaking hotel culture is built, to avoid gross error, want to undertake in time summing up correction, perfect the content of hotel culture ceaselessly. If say " mental culture " if showing abstraction a bit, shape hotel culture so meticulously " form " with " god " opposite figure a few -- the hotel resembles a person same, "Form " and " god " each are not identical, about and behavior are different, what kind of manager has what kind of company. Of Beijing " king of face of fried bean sauce " and " copy board " different, "Inn of dragon a hanger-on of an aristocrat " and " restaurant of sweet case lira " differ for certain.

The hotel is like a person, have a name, or cry " brand " . And the brand is changed those who tell is not the inn name on common sense, it is a concept that the name optimizes, from form to the god, arrive from the exterior connotation can please at consumer, win capacious hotel substance in the market. Tell from this meaning, renown hotel of China is honest too little. Want to strengthen the company culture construction of the hotel, must understand the intention of company culture, exert oneself clutchs its core, make meticulously, excelsior.

To Chinese hotel company and hotel market, the force of hotel culture basically affects expression to come out through entrepreneur and the behavior of professional handler. So hotel culture should be the group of employee profession concept that includes entrepreneur inside, be business history accumulate the inheritance with the ceremony, it is market competition and the moral base that run an industry, core soul is the innovation spirit of entrepreneur. This kind of spirit includes the culture be sentimentally attached to of this pair of nations, our region, right the person that go delivers the care from the heart, and the strategy that annals puts Gao Yuan invests behavior. The hotel is a society, of the history, belong to him entrepreneur not only; In historical endless flow, what we can do is explore human culture with his innovation hard with all possible means the possibility to gradual progress, spirit of this kind of innovation still includes hotel entrepreneur to should regard his part as profession is not position.

Hotel culture is a hotel of intangible value reflect, this kind only precious intangible assets is changed in the process of specific practice, ability makes the cohesive affinity of the hotel and centripetal force are strengthened ceaselessly, become a public house the core of collective viewpoint of value. Through reasonable configuration the talent improves employee quality ceaselessly, it is the essential place that hotel culture is built and runs, need brings up the employee rank of a batch of high quality hard, and the management style of rich individuation, make company culture falls to real point truly. Hotel culture is honest, must make from the foundation, must make from administrator. Hotel culture is reflected in hotel environment in decorating, in reflecting the conduct propaganda in the guest, more body is versed in in wine counterjumper now, especially in the day-to-day government action of administrator. The hotel is daily the most effective carrier that the abidance of behavior innovates is company culture, if some hotel group prepares to have all sorts of day everyday expressions related to travel every week, teach tourist study to undertake be communicationed simply with local language. Be the company culture that these service behavior from fine point proceed with reflected this hotel group to set out from customer demand everywhere. The employee conduct that the hotel company that devotes oneself to company culture construction also should make the best of time to had made disparate arrangement of ideas, different region is normative, especially the behavior standard of administrator, formal standard of employee socialization place, and long-term employee culture quality promotes a standard.

"The half of famous brand is culture " -- start hotel famous brand, stress hotel culture distinguishing feature, strengthen hotel culture to manage, be sure to become a hotel to manage the key of success or failure. The hotel guides in the round hotel CIS, it is figure of hotel famous brand be able to model effectively and promotion, also be the only way that hotel and its product make famous brand. To everything what concern with hotel figure element should undertake the program of comprehensive system is designed, the unity that passes all-around multimedia is communicated, model the figure of hotel famous brand that provides culture grade alone, with seek popular self-identity.

Management of famous brand culture is go up from administrative levels of system of hotel company culture standard and the interior that restrain hotel staff and external all sorts of behavior, the constituent foundation that is culture of creation famous brand and system assure. Basically reflect the science that is hotel management to turn reform internally, requirement hotel makes system culture develop the strategy, carry out for system of hotel value phenomenon fulfil provide system safeguard; Behave external develop the strategy to build culture.

Supply demand relations expands current Chinese hotel line of business lopsided, beg for be more than, competition is intense, but the administrative levels of the market, space and potential are very great still. Clever controller won't fear to compete, demonstrate advantage and ability however through competing, find oneself place through competing. We should realise: The balance tendency consumer of supply and demand, they can choose the hotel of different class not only, still can choose to be the same as the brand that reliance is worth most in class hotel, actually they are the employee that is worth reliance most in the choice, service that is worth reliance most, culture that are worth reliance most.