行业文化的作用？英文双语对照

1、导向功能

　　企业文化能对企业整体和企业成员的价值及行为取向起引导作用。具体表现在两个方面：一是对企业成员个体的思想和行为起导向作用；二是对企业整体的价值取向和经营管理起导向作用。这是因为一个企业的企业文化一旦形成，它就建立起了自身系统的价值和规范标准，如果企业成员在价值和行为的取向与企业文化的系统标准产生悖逆现象，企业文化会进行纠正并将其引导到企业的价值观和规范标准上来。

　　2、约束功能

　　企业文化对企业员工的思想、心理和行为具有约束和规范作用。企业文化的约束不是制度式的硬约束，而是一种软约束，这种约束产生于企业的企业文化氛围、群体行为准则和道德规范。群体意识、社会舆论、共同的习俗和风尚等精神文化内容，会造成强大的使个体行为从众化的群体心理压力和动力，使企业成员产生心理共鸣，继而达到行为的自我控制。

　　3、凝聚功能

　　企业文化的凝聚功能是指当一种价值观被企业员工共同认可后，它就会成为一种黏合力，从各个方面把其成员聚合起来，从而产生一种巨大的向心力和凝聚力。企业中的人际关系受到多方面的调控，其中既有强制性的“硬调控”，如制度、命令等；也有说服教育式的“软调控”，如舆论、道德等。企业文化属于软调控，它能使全体员工在企业的使命、战略目标、战略举措、运营流程、合作沟通等基本方面达成共识，这就从根本上保证了企业人际关系的和谐性、稳定性和健康性，从而增强了企业的凝聚力。正是由于有着坚定的“集体主义”价值观，使得日本大财团三井公司在经历二十多年的分崩离析后又重新聚合在了一起。

　　4、激励功能

　　企业文化具有使企业成员从内心产生一种高昂情绪和奋发进取精神的效应。企业文化把尊重人作为中心内容，以人的管理为中心。企业文化给员工多重需要的满足，并能用它的“软约束”来调节各种不合理的需要。所以，积极向上的理念及行为准则将会形成强烈的使命感、持久的驱动力，成为员工自我激励的一把标尺。一旦员工真正接受了企业的核心理念，他们就会被这种理念所驱使，自觉自愿地发挥潜能，为公司更加努力、高效地工作。

　　5、辐射功能

　　企业文化一旦形成较为固定的模式，它不仅会在企业内部发挥作用，对本企业员工产生影响，而且也会通过各种渠道（宣传、交往等）对社会产生影响。企业文化的传播将帮助树立企业的良好公众形象，提升企业的社会知名度和美誉度。优秀的企业文化也将对社会文化的发展产生重要的影响。

　　6、品牌功能

　　企业在公众心目中的品牌形象，是一个由以产品服务为主的“硬件”和以企业文化为主的“软件”所组成的复合体。优秀的企业文化，对于提升企业的品牌形象将发挥巨大的作用。独具特色的优秀企业文化能产生巨大的品牌效应。无论是世界著名的跨国公司，如“微软”、“福特”、“通用电气”、“可口可乐”，还是国内知名的企业集团，如“海尔”、“联想”等，他们独特的企业文化在其品牌形象建设过程中发挥了巨大作用。品牌价值是时间的积累，也是企业文化的积累。

1, oriented function

Company culture can reach action to the value of enterprise whole and industry member action conducts since orientaton. Incorporate is in two respects: It is individual to industry member thought and behavior have oriented effect; The 2 value orientaton that are pair of enterprise whole and management have oriented effect. Once form,this is the company culture because of an enterprise, it established the value of oneself system and normative standard, if industry member is in,the systematic level generation of the orientaton of value and behavior and company culture is contrary to go against a phenomenon, the viewpoint of value that company culture can undertake corrective and conducts its the business and normative standard come up.

2, restrain a function

Company culture has tie and normative effect to the thought of company staff, psychology and behavior. The tie of company culture is not the hard tie of system pattern, however a kind of soft tie, this kind of tie produces code of conduct of the company culture atmosphere at the enterprise, group and ethic. Public opinion of group consciousness, society, collective consuetudinary zephyr still wait for mental culture content, can cause make formidably individual action from numerous the group mentality pressure that turn and motivation, make industry member produces psychological resonance, then obtains the ego control of behavior.

3, condense a function

The agglomeration function of company culture is to point to after be being approbated jointly by company staff when a kind of viewpoint of value, it can become force of a kind of bind, rise its member polymerization from each respects, produce a kind of massive centripetal force and cohesive affinity thereby. The human relation in the enterprise gets the adjusting control of many sided, have already among them mandatory " strong adjusting control " , wait like system, command; Also have those who persuade educational type " soft adjusting control " , wait like public opinion, morality. Company culture belongs to soft adjusting control, flow of act of goal of the mission that it can make faculty is in an enterprise, strategy, strategy, operation, collaboration is communicated wait for main field to reach consensus, this from go up at all made sure the enterprise is human the harmonious sex of the relation, stability and healthy sex, enhanced the cohesive affinity of the enterprise thereby. Because having sturdy " collectivistic " viewpoint of value, make Japan big company of financial group Mitsui is after the fall to pieces that experiences more than 20 years rejoin was in one case.

4, incentive function

Company culture has the effect that makes industry member produces a kind of exalted mood and strenuous enterprising drive from the heart. Company culture regards central content as esteem person, it is a center with the person's management. Company culture gives employee the satisfaction of multiple need, can use it " soft tie " will adjust all sorts of unreasonable need. So, active up concept and code of conduct will form sharp mission move, abiding driving force, become a survryor's rod of employee ego drive. Once employee accepted the core concept of the enterprise truly, they can be driven by place of this kind of concept, voluntarily ground develops potential, make greater efforts for the company, efficient job.

5, radiation function

Once company culture forms relatively fixed mode, it can produce effect in enterprise interior not only, produce an effect to this company staff, and also can carry all sorts of channel (conduct propaganda, association) produce an effect to the society. The transmission of company culture establishs the help the good public image of the enterprise, the society that promotes a business is famous spend and beautiful praise degree. Outstanding company culture also will produce main effect to the development of social culture.

6, brand function

The enterprise is in the brand image in public mood, be by what give priority to with product service " hardware " with what give priority to with company culture " software " the complex system that forms. Outstanding company culture, to promoting the brand of the enterprise figure will produce tremendous effect. The preeminent company culture that has distinguishing feature alone can produce tremendous brand effect. No matter be world-renowned transnational corporation, be like " Microsoft " , " Ford " , " general and electric " , " Coke Cola " , still be home's famous industry group, be like " sea Er " , " associate " etc, their distinctive company culture produced tremendous effect in process of construction of its brand image. Taste list price to be worth be time to accumulate, also be company culture accumulate.