宜家家居的起源与发展英文双语对照

宜家家居的起源

宜家家居，是一家瑞典的家具和家居用品零售公司，总部位于瑞典首都斯德哥尔摩。公司由英格瓦•坎普拉德于1943年创立，起初以邮购销售奖状、相框和装饰品为主。后来，公司开始进军家具行业，并以高质量、低价位的产品迅速在市场上获得了成功。

宜家家居的发展历程

宜家家居的创始人英格瓦•坎普拉德非常注重提供符合人们日常生活需求的功能性和实用性家具。他的经营理念是：“以低廉的价格，为尽可能多的人提供尽可能好的产品。” 这一理念使得宜家家居在家具市场上迅速崛起。

宜家家居的标志性产品之一是"平板包装"。通过将家具产品的零件进行平整包装，减少了运输和存储成本，大大降低了产品的价格。另外，宜家家居还注重降低物流和运营成本，通过减少中间环节和提高供应链效率来为消费者提供更具竞争力的价格。

宜家家居一直秉承着“低价，但不妥协”的公司原则，在确保产品质量的前提下努力为消费者提供价廉物美的产品。宜家家居注重设计创新和环保意识，推崇简约的北欧风格，致力于为消费者打造舒适、实用、环保的居家环境。

宜家家居的国际影响力

宜家家居已经成为全球最大的家居零售企业之一，拥有超过400家门店遍布全球50多个国家和地区。它的产品种类涵盖了家具、家居装饰、厨房用品、卫浴用品等各类家居用品。

宜家家居的成功离不开其创新的零售模式和强大的品牌形象。它独具特色的产品展示和体验区域，为消费者提供了独特的购物体验。同时，宜家家居也通过开设餐厅和儿童乐园等附加服务，吸引并留住了更多的消费者。

总结

宜家家居是一家始终秉持着低价和质量并重的原则，致力于为消费者提供实用、环保的家居产品和舒适的居家环境的公司。宜家家居的成功源于其创新的零售模式和强大的品牌形象，在全球范围内享有很高的声誉。

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英文翻译对照，仅供参考

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What appropriate home lives in is genetic

Appropriate home is lived in, the furniture that is a Sweden and household articles for use are retail company, headquarters is located in Swedish capital Stockholm. Is the company covered with tiles by flower case? Kanpulade founded 1943, sell casing of certificate of merit, photograph and adornment to give priority to with mail-order at first. Later, the company begins to march furniture industry, scored a success quickly in the market with the product of high quality, low price.

The development course that appropriate home lives in

The author that appropriate home lives in Yinggewa? Kanpulade is paid attention to very much carry for according with people the functional sex of daily life demand is mixed practical furniture. His management concept is: "With low price, for as far as possible much person is offerred as far as possible good product. " this one concept makes appropriate home household rises abruptly quickly on furniture market.

One of mark sex products that appropriate home lives in are the " flat " that pack. Through having the part of furniture product level off is packed, decreased to carry with memory cost, lowered the price of the product greatly. Additional, appropriate home household still is paid attention to reduce content shedding and operation cost, through decreasing intermediate link is mixed rise supply catenary efficiency to offer the price that has competition ability more for consumer.

Appropriate home household is being held to all the time " low, but do not compromise " company principle, in ensure to try hard to offer good in quality and cheap in price product for consumer below the premise of product quality. Appropriate home household pays attention to design innovation and environmental protection consciousness, the boreal Europe style with contracted praise highly, the environment occupying the home that devotes oneself to to make comfortable, practical, environmental protection for consumer.

The international consequence that appropriate home lives in

Appropriate home household has become the household with the greatest whole world one of retail businesses, have inn of more than 400 doors to spread all over the whole world 50 many countries and area. Its line of the products covered things of adornment of furniture, household, cuisine, Wei Yu things to wait for articles for use of of all kinds household.

The retail mode that the success that appropriate home lives in cannot leave his to innovate and powerful brand image. The product that it provides distinguishing feature alone is revealed and learn extent, provided unique shopping experience for consumer. In the meantime, the home lives in appropriate to also wait for additional service through opening dining-room and adventure playground, attract and tarry more consumer.

Summary

Appropriate home household is one grasps from beginning to end the principle that supporting low and quality to pay equal attention to, the lives in product and comfortable Ju Jiahuan condition company that devotes oneself to to provide practical, environmental protection for consumer. The success that appropriate home lives in results from the retail mode that its innovate and powerful brand image, very tall reputation is enjoyed inside global limits.