医院文化建设包含哪些内容？医院文化建设包含？英文双语对照

一、精神文化建设

精神文化是医院文化的核心，是医院发挥的指导思想。它包括医院的价值观、发展理念和道德观念等内容，建设优秀的医院文化，首先就需要在精神文化方面定调。制定医院文化建设方案时，医院管理者要明确，精神文化建设的主要目的是提高员工向心力、凝聚力、执行力和归属感，因此在这个层面要把员工的利益放在第一位，注重培养员工的主人翁意识。因为只有100%满意的员工，才能创造100%满意的客户。

在这方面，医院可以开展多种多样的精神文化活动，和员工在精神层面保持高频沟通，一方面以医院的价值观、道德观、发展理念去感染员工，让他们产生荣誉感和自豪感，另一方面，要让员工充分感受到医院的开放与关怀，这样医院的精神文化才能不断丰富、不断升华。

二、制度文化建设

无规矩不成方圆。医院作为独立运营的组织单位，非常需要配套的制度建设，主要目的有两方面，一是提高医院的管理效能，二是创造良好的患者体验。

要提高医院的管理效能，需要医院在医护、人事、财务、行政、采购、运营等多方面建立起规范制度，核心是要围绕医院的精神文化来推进，因为制度文化可以说是医院精神文化在制度方面的外在体现。制度文化可以有延展，但不能与医院的精神文化相违背。而在创造良好的患者体验方面，就更需要精细管理制度来做指导，以达到持续改善医院的精细化诊疗服务的目的，在这方面，医院要尤其重视现场管理，8S现场管理方法，可以重点进行学习培训。三、行为文化建设

行为文化，是指医院精神文化的行为总和，是医院文化建设的重要方面。但多数管理者在制定医院文化建设方案时，往往容易忽略掉这个部分。在医略营销看来，医院行为文化建设，是最能直接调动的员工的文化建设，它也是医院精神文化的落地执行。

在这方面，医院可以开展诸如感动服务大赛、服务技能大赛、才艺大赛、趣味运动会、茶话会、读书会等等此类活动，不断创新活动形式，不断丰富活动能容，吸引医院广大员工积极参与，在实践中认知和发展医院文化。

四、环境文化建设

环境文化，是医院精神文化的载体，同时也是医院文化的外在体现。制定医院文化建设方案时，管理者要能充分认识到环境对于员工和患者的影响，尤其是对患者。

环境布置，首先要能传递医院的核心价值观，让患者感受到医院的医德医技。其次，就是要充分展现医院的人文关怀。不管是在病区还是休闲区，环境布置都要围绕着医院的发展理念，致力于为患者创造舒适的就诊体验，比如说医患和谐的宣传画面、全体医护人员的笑脸等等。另外，在医略营销看来，环境是医院宣传的重要终端媒体，医院完全可以通过宣传布置和诊疗服务来实现医院品牌的口碑传播，这比普通的广告宣传来说，成本更低，效果却更好。

One, mental culture construction

Mental culture is the core of hospital culture, it is the guiding ideology that the hospital develops. It includes the content such as concept of the viewpoint of value of the hospital, development and moral sense, build outstanding hospital culture, decide tune in mental culture respect with respect to need above all. When making hospital culture build program, hospital supervisor wants to make clear, the main purpose that mental culture builds is to enhance employee centripetal force, cohesive affinity, executive force and attributive sense, because this wants to put the profit of employee in this level,be in the first, pay attention to the master consciousness that trains employee. Because have the stuff of 100% satisfaction only, ability creates the client of 100% satisfaction.

In this respect, the hospital can develop varied mental culture activity, keep high frequency in mental level with employee communicate, affect employee on one hand with concept of view of the viewpoint of value of the hospital, morality, development, let them produce honorary feeling and sense of pride, on the other hand, what should make employee sufficient experience a hospital is open with consideration, the mental culture ability of such hospitals is ceaseless and rich, ceaseless sublimate.

2, system culture construction

Random quadrature does not become circumference. The hospital regards the organization of independent operation as the unit, need the system construction of form a complete set very much, main purpose has two sides, it is the administrative efficiency that improves a hospital, 2 it is the patient experience with good creation.

Want to improve the administrative efficiency of the hospital, need hospital is protected in cure, human affairs, financial, administration, purchase, the many sided such as operation builds normative system, core is to want to be advanced around the mental culture of the hospital, because system culture can say,be hospital spirit culture in system respect explicit reflect. System culture can have extend, but cannot violate with the mental culture photograph of the hospital. And in creation good patient experiences a respect, need to manage a system to do guidance subtly more, the essence of life that improves a hospital in order to achieve continuously refines the purpose that diagnosis and treatment serves, in this respect, the hospital should take spot management seriously especially, 8S spot manages a method, can undertake study grooming mainly. 3, behavior culture construction

Behavior culture, it is the behavior summation that points to hospital spirit culture, it is the important facet that hospital culture builds. But when most controller is making hospital culture build program, often easy oversight drops this share. In cure summary sale looks, hospital behavior culture is built, it is the culture construction of the employee that can move directly most, the be born that it also is hospital spirit culture is carried out.

In this respect, the hospital can begin such as to touch a service games of contest, service skill contest, talent contest, gout, coze, read can wait this kind of activity a moment, form of ceaseless innovation activity, abound vivid kinetic energy to allow ceaselessly, attract labour of hospital wide high-ranking official to take an active part in, in the acknowledge in practice and development hospital culture.

4, environmental culture construction

Environmental culture, it is the carrier of hospital spirit culture, also be hospital culture at the same time is explicit reflect. When making hospital culture build program, controller wants to be able to realize the environmental effect to employee and patient adequately, be opposite especially patient.

The environment is decorated, want to be able to deliver the core viewpoint of value of the hospital above all, let a patient experience the ability of medical ethics cure of the hospital. Next, want to show the humanitarian consideration of the hospital adequately namely. No matter be,be being returned in ill area is recreational area, the environment is decorated want around move the development concept of the hospital, devote oneself to to create comfortable experience seeing a doctor for the patient, e.g. doctors and patients all harmonious poster face, cure protects the smiling face of personnel to wait a moment. Additional, in cure summary sale looks, the environment is the main terminal media that the hospital publicizes, the hospital can pass announce disseminate buy and service of diagnosis and treatment completely to realize the public praise of hospital brand to travel, this is publicized than common advertisement for, cost is lower, the effect is better however.