论坛营销的特点？英文双语对照

1、“论坛营销”的平台是论坛这种互联网产品。

2、营销。

网络营销常用手段之一“论坛营销”，中小企业一般论坛营销为何效果不佳呢？其实中小企业首选遇到的问题就是认为“论坛营销”就是在各大代表性的论坛上发帖子，说发帖子我还算是说的好听些，有的中小企业认为“论坛营销”就是在论坛里发布企业的产品和服务信息。

这种理解是对“论坛营销”的极大误解，为什么这样说呢？我给大家简要分析一下。

第一、首先要明确“论坛营销”的定义，“论坛营销”：简单地说就是利用论坛这种网络媒体平台进行的营销活动，叫做论坛营销。从“论坛营销”的定义上看，“论坛营销”有两大主要特点：

第二、一是“论坛营销”的平台是论坛这种互联网产品，“论坛营销”的平台我相信中小企业都不会陌生，因为中小企业普遍认为论坛营销就是所谓的在论坛里发布企业的产品和服务的信息。中小企业的论坛营销选择的平台是对的，这个大家都明白但是中小企业不明白“论坛营销”中的营销二字。

二是就是我要讲的“论坛营销”的第二大特点“营销”，这个是什么意思呢？“论坛营销”主要就是利用论坛进行营销活动，这里的营销是关键。中小企业怎么应用才是真正的论坛营销呢？这里的秘密就集中在“营销”二字上。这里我简要说一下中小企业如何开展论坛营销。

中小企业发布的帖子一定要有“软文营销”的观念，简单地说不能简单地介绍企业的产品、服务的信息，如果你要是直接介绍产品和服务的信息，论坛的管理员就会毫不留情地把你的帖子删掉，情节严重的话会封了你的注册帐号。为什么呢？很简单！因为你在发小广告，论坛管理员能不删你帖子吗？不是不可以发广告，中小企业一定要记住发广告一定要发在论坛的“广告区”或者“灌水区”，这样的广告一般管理员不会删除的。其实，一般我们都会手动的去在各个论坛里面发布我们的产品信息，但是这样做很麻烦，效率低下，我们可以使用软件去代替手动发布，尽可能的多发布一些带有链接的软文，这样就起到了推广的目的。

中小企业发布的的帖子一定要根据企业产品的特点和服务的特点发布在相应主题的论坛上。什么意思呢？举个简单的例子，如果你们公司是生产化妆品的就应该发布在“搜狐女人”，这样的论坛相应的版块，有的中小企业就患了这样的错误，企业明明是生产服装产品的却把帖子发布在毫不相关的医药论坛里，我相信这样的帖子效果是非常不好的，为什么呢？因为你的企业的目标客户群不是他们，就算他们不注意看到了，他们也不会对你们的产品和服务感兴趣。

同时，中小企业在选择网络营销公司的时候一定要记住，选择实力雄厚的网络营销这样企业的网络营销效果才能有所保证。

总结：中小企业论坛营销在现实中遇到的主要问题就是我上面提到的几点，如果中小企业能够克服这几点，我相信企业的论坛营销效果应该会很好。

1, " forum sale " platform is forum product of this kind of Internet.

2, sale.

Network sale is commonly used one of methods " forum sale " , is medium and small businesses general forum sale why the effect not Where is beautiful? The problem that actually first selection of medium and small businesses encounters thinks namely " forum sale " be in namely each send a card on representative forum greatly, say I still am hair card those who say is some more Orphean, some medium and small businesses think " forum sale " the product that releases a company in forum namely and service information.

This kind of understanding is right " forum sale " great misunderstanding, why to say so? I give everybody brief analysis.

The first, should make clear above all " forum sale " definition, "Forum sale " : Say simply even if use the sale activity that platform of media of this kind of network has forum, call forum sale. From " forum sale " look on the definition, "Forum sale " have two big main characteristics:

The 2nd, it is " forum sale " platform is forum product of this kind of Internet, "Forum sale " I believe platform medium and small businesses won't unfamiliar, because medium and small businesses thinks generally,forum sale is so called the information of the product that releases a company in forum and service. The platform that the forum sale of medium and small businesses chooses is right, this authority is clear but medium and small businesses is not clear " forum sale " medium sale 2 words.

2 be it is me should tell " forum sale " the 2nd big characteristic " sale " , what meaning is this? "Forum sale " basically use forum to have sale activity namely, the sale here is crucial. How is medium and small businesses uses talent real forum sale? The secret here is in with respect to concentration " sale " on 2 words. Here I am brief say how medium and small businesses begins forum sale.

The card that medium and small businesses issues must have " flexible language sale " idea, say simply to cannot introduce the information of the product of the enterprise, service simply, if if you introduce the information of product and service directly, the administrator of forum expunges your card can ruthlessly, those who sealed you is meet to register an account if the clue is serious. Why? Very simple! Because you are sending small advertisement, forum administrator can not cutout your card? Either can not send ad, medium and small businesses must remember must sending advertisement in forum " advertisement area " or " fill water district " , general manager won't delete such advertisement. Actually, general the product information that our metropolis manual goes to release us inside each forum, but such doing very troublesome, efficiency is low, we can use software to replace a hand to move release, as far as possible release a few flexible language that contain a link more, had the objective of promotion so.

Medium and small businesses releases on the forum that the card must release in corresponding theme according to the characteristic of the characteristic kimono Wu of company product. Where is what meaning? Cite a simple case, if your company is production,should release of cosmetic in " Sohu woman " , the edition with such corresponding forum piece, some medium and small businesses worried such mistake, issue the card the enterprise is manufacturing dress product obviously in the medical forum of wide of the mark however, I believe such card effect is very bad, why? The cause client of the enterprise because of you group not be them, calculated them to see carelessly, they also won't be mixed to your product the service is interested.

In the meantime, medium and small businesses must remember when choosing network sale company, the ability of network sale effect of such enterprises assures the network sale with choice abundant actual strength somewhat.

Summary: What sale of forum of medium and small businesses encounters in reality is a few what the problem mentions above me namely mainer, if when can medium and small businesses overcome this, the forum sale result that I believe an industry should be met very good.