金融期货公司的企业文化建设怎样做？英文双语对照

　 金融期货企业文化建设，当前是金融系统宣传思想教育和科学管理领域的一个热门话题，特别是江泽民同志提出了“三个代表”的重要思想以后，许多金融机构将企业文化建设列入了重要的议事日程。但是金融企业文化建设的内涵、特点、规律是什么，在金融系统如何通过企业文化建设来凝聚人心、统一思想，把“三个代表”的学习贯彻引向深入，使金融企业的管理上台阶，各项工作上水平，这是很值得研究的问题。

　　 一、深刻认识企业文化建设的功能和意义

　　 广义的文化是指人类社会历史实践过程中，所创造的一切物质财富和精神财富的总和。狭义的文化是社会的意识形态及相应的制度和组织机构。当然，文化还指一般的知识，它是一个复杂的总体。文化是文明的灵魂，是人类意义之源、力量之源、秩序之源。文化，它引导人类不断超越现象进入本质，就长远来说，文化的力量无坚不摧。近代中国，没有新文化运动就不可能有马克思主义的传播，就不可能有中国共产党；没有对真理标准的讨论，就没有思想的解放，也就不可能有现在的改革开放。江总书记正是从中华民族伟大复兴的高度，把我们党始终代表中国先进文化的前进方向与代表先进生产力和人民的根本利益并列，肯定了先进文化的战略地位。

　　 企业文化是整个社会文化的组成部分。企业文化是企业在长期的生产经营实践中形成的并被企业员工普遍认同和遵从的思想观念、价值标准、思维方式和工作作风的总和，它渗透于生产经营的各方面，是企业独特的内涵、素质和风格，是企业的灵魂和持久动力。企业文化的基础是行为科学和管理科学。

　　 企业文化理论的提出，是企业管理理论和实践发展的必然产物。从19世纪末到20世纪20年代，是以泰勒制为代表的管理理论时期，人们关注的是企业的组织制度和物质技术要素。20世纪20年代到60年代，是以人际关系学说为基础的行为科学理论时期。60年代以后，管理进入了系统理论时期，人们开始注意企业的系统性、生态性、社会性，企业从单纯重视物质因素和经济利益，到重视人的因素和精神价值，重视文化氛围，企业文化理论在美国应运而生，并在日本得到成功实践。它强调，在企业内部，要增强企业的凝聚力和员工的归属感、使命感；在企业外部，强调企业对社会的适应性和社会对企业的认同程度和信誉程度，以最终达到企业的经济和社会目标，实现企业的可持续发展。

　　 金融企业文化，又是企业文化的分支。金融企业包括商业银行、证券、信托、保险、租赁、基金、财务公司以及城乡信用社等机构。金融企业文化建设的主要内容，包括金融企业的价值观，金融企业的经营理念和发展目标，企业精神，金融行业的风气，金融企业的服务规范，金融企业的形象，以及金融的法制、制度文化和传播文化、金融文艺等很多方面。金融企业文化与金融一定的发展阶段和重大事件、和金融管理体制的变革相联系，渗透于金融发展的各个环节，反映了金融发展的程度，是整个金融工作的重要组成部分，它的功能和作用主要体现在以下方面。

　　 通过思想道德教育和精神文明活动的创建，为金融改革和发展提供精神动力、增强企业的凝聚力和创造力。深厚的企业文化具有强大的再造功能，因为企业文化的力量，深深地熔铸在企业的生命力、创造力和凝聚力之中。

　　 通过经营理念的确立和管理制度的创新改变传统的管理行为，促进科学管理，提高企业决策水平，推动金融的发展，因为管理以企业文化为动力和纽带。

　　 通过营造文化氛围，塑造企业形象，增加金融企业的认同感。因为员工的这种认同感靠企业文化来培育。有了认同感，员工才能正确对待公平与差距，增强对各种困难的承受能力。

　　 我们研究和发展金融企业的文化，就是要结合实际把“三个代表”的学习贯彻进一步引向深入，从发展战略的高度，寻找金融改革发展的大计，以人为本，寻找防范和化解金融风险、特别是道德风险的治本之策。“三个代表”是一个整体，是统一的科学体系，三者相互联系，缺一不可。各金融机构在学习贯彻“三个代表”的过程中，对如何通过我们各自的工作来反映和体现先进生产力发展的要求，体现人民群众的根本利益，都有很深的体会，都有具体落实的措施。但是，对于如何通过我们的工作来体现先进文化并代表先进文化的发展方向，这方面见解不多。有的同志往往把先进文化混同于一般的业余文化生活、文娱活动。我们一定要全面理解“三个代表”的深刻内涵，充分认识金融企业文化建设的重要性，加强和改进金融企业的思想政治工作，加强科学管理，全面提高企业的核心竞争力。

　　 二、突出金融特色，把握金融企业文化建设的重点

　　 金融企业文化建设要把握以下几个特征。

　　 第一，金融是现代经济的核心。国家把金融作为命脉和事关全局的行业，金融企业的文化建设必须融入社会主流文化，紧扣“三个代表”这个主旋律，把握正确的发展方向。

　　 第二，金融是经营货币、证券的特殊行业，防范控制道德风险、经营风险的任务很重，风险管理是企业管理的主要形式。因此，金融企业文化具有风险文化的主要特征。金融行业从上到下都要有风险意识。

　　 第三，金融企业统一法人，实行双垂直（即党的关系垂直领导，干部垂直管理），点多、线长、面广，而且实行授权授信经营，从上至下环节多，统一法人意志的任务很重。金融企业文化建设中的核心经营理念、企业精神和奋斗目标，各分支机构必须与总行、总公司保持高度一致，全体员工一定要着眼于团队精神，增强凝聚力。同时，既要注意文化的建设，又要注意文化的传播。

　　 第四，金融行业是面向群众的窗口行业，企业文化具有服务文化的特征。必须与大众文化、农村文化、校园文化、民族文化等很好地融通。

　　 第五，金融行业一般是负债经营，信贷业务是主体业务。因此，金融企业文化又具有典型的信用文化的特征。

　　 金融企业文化建设的内容很多，根据上述特征，金融企业文化建设要抓住重点。

　　 （一）明确目标理念、端正经营思想，加强科学管理。企业理念是企业文化的核心，是企业价值观的体现。理念的作用是将全体员工的事业心和成功欲望化为具体的目标、信条和行为准则，如，海尔的服务理念是“真诚到永远”，用人理念是“赛马不相马”，质量管理理念是“无缺陷”。中国人寿保险公司提出的“双成”理念，即“成己为人，成人达己”也很有特点。各金融企业要根据形势和任务的要求，确定发展的目标，形成一种追求，用目标来激励人，同时又用理念来引导人。确定什么理念很有学问，根据许多案例，其企业经营理念的文字概括来源于以下几种方式：一是创业者提出并流传下来；二是领导者根据自身体会并集中广大员工的意见而形成；三是社会征集；四是名人题词；五是请社会中介机构咨询、策划后由企业领导者确认。一般来说，形成理念有几个要点：以人为本；与目标要相一致并为确定经营思想、实现目的服务；要考虑到经济效益和社会效益。根据目标理念，企业在经营思想上确定自己的工作重点和服务领域，处理当前与长远、经济效益与社会效益、金融发展与风险防范的关系。

　　 （二）弘扬企业精神、增强企业凝聚力。成功的企业要靠品牌，而品牌的一半是产品，一半是精神。中国厂家生产一双耐克鞋，只能拿到几块钱，而耐克公司销售时能卖到上千元，获利超过百元。消费者在购买时，一方面在购买物品的实用性，另一方面也在购买一种文化，一种品位。企业精神，源于企业的经营生产管理活动中形成的共同价值取向。这种共同价值取向，产生企业的感召力、亲和力、向心力和凝聚力。因此我们企业文化建设要着眼于培养企业精神达到培育人、感召人的目的。哲学家尼采说过：“当婴儿第一次站起来的时候，使他站起来的不是他的肢体，而是他的头脑。”我们平时说一个民族要有志气，一个企业要有名气，一个人要有骨气，说的是要有精神。

　　 （三）注重行业风气，塑造外部形象。温家宝同志概括的“严格、规范、谨慎、诚信、创新”“十字”行风，是公民道德实施纲要在金融系统实施的具体体现，很多单位都把它印成了宣传张贴画。先进的思想道德决定企业文化的性质、支配整个企业文化的发展方向，引导整个金融工作的进程，是企业文化的主要代表和标志。创建十字行风就是培育先进的思想道德，展现整个企业的精神风貌，在全社会树立起良好的企业形象。

　　 三、研究和开展金融企业文化建设，要注意把握好几个关系

　　 第一，金融企业文化建设与精神文明创建的关系。江泽民同志讲过，在当代中国，发展先进的文化，就是发展社会主义精神文明。总的来说，金融企业文化建设和精神文明建设在发展方向和本质上是一致的。

　　 企业文化有两个基本属性：一是管理学属性，二是文化学属性。就管理而言，它是动态发展的，企业文化有深广的建设与发展空间，如果简单地等同于思想政治工作和精神文明建设，就会浅尝辄止，丢了企业文化的本质。就文化学属性而言，企业文化是联结企业思想政治工作、联结两个文明建设的纽带，它运用文化的力量，将企业的追求和要求渗透于企业经营管理过程之中，蕴藏于员工自身之内，体现在两个文明成果之上。精神文明是相对于物质文明而言，文化是相对于政治、经济而言。企业文化是一种氛围，一种理念，一种追求，一种形象，一种习惯，一种精神。精神文明具有社会性、广泛性和同一性的特征。一个企业的精神文明建设同一个街道、一所学校、农村的精神文明建设很多方面是相同的。但是企业文化理念、发展战略，保险公司与证券公司不一样，金融企业与工交企业又不一样。企业文化是企业全部历史的积累。一个企业的产品很容易被其他企业模仿，但它的文化却很难被克隆。企业文化还强调继承性，强调链条和纽带作用。

第二，在市场经济特别是金融全球化的新形势下，金融企业文化的继承与创新的关系，外来文化与本企业文化的关系。市场经济的发展和市场主体多元化，加快了金融文化的创新传播和交流。就是说市场经济发展以后，市场主体多元化了，既有外国的，又有本国的，既有国有的，又有股份制的。保险营销这种文化理念，就是引进来的，它促进了保险业的繁荣。同时市场经济竞争条件下，又容易夸大追求金钱和利润的正当性，贬低精神追求的意义和价值，对员工的理想、信念和道德情操有腐蚀的作用。国外的金融企业已经在注意这个问题，原来我们以为人家就是以金钱引诱挖走我们的人才，从这半年来的情况看，不完全是这样。现在，外资金融机构从中资金融机构挖人时，更注意企业文化的影响因素。他们注意到，我们的员工虽然有熟悉国情的一面，但是在计划经济体制下形成的旧观念，有悖于市场经营的理念。我们要借鉴人家的用人理念。金融的全球化，拓宽了人们的文化视野。

Culture of financial futures industry is built, it is a of education of thought of financial system conduct propaganda and science management field popular topic currently, especially Comrade Jiang Zemin put forward " 3 delegates " after serious thought, a lot of finance orgnaizations included important the order of the day company culture construction. But what is the connotation that financial company culture builds, characteristic, rule, how condense popular feeling, unified thought in financial system through company culture construction, " 3 delegates " study is carried out bring to development, make the management of financial company appears on the stage rank, the level on each job, this is the problem that deserves research very much.

One, the function that knows company culture construction deeply and meaning

The culture of broad sense is to show process of carry out of historical fact of human society all previous is medium, the summation of all creates material wealth and mental fortune. The culture of narrow sense is a society is ideological reach corresponding system and origanization construction. Of course, culture still points to common knowledge, it is complex overall. Culture is civilized soul, it is the source of human meaning, source of force, source of order. Culture, it guides the mankind to surmount a phenomenon to enter essence ceaselessly, in the long run, the force all-conquering of culture. Latter-day China, without new culture motion has the transmission of the Marxism impossibly, have a Chinese Communist impossibly; Do not have the discussion of pair of truth standards, do not have the liberation of the thought, have present reforming and opening impossibly also. River secretary-general is from the Chinese nation great revived height, represent our party from beginning to end the ongoing direction of Chinese advanced culture and the prime increase that represent advanced productivity and people are paratactic, affirmed the strategic position of advanced culture.

Company culture is the component of whole society culture. Company culture is the enterprise manages what form in practice to be agreed with generally to mix by company staff in long-term production the summation of style of means of standard of the idea idea of comply with, value, thinking and work, it permeates each side that runs at production, it is the connotation with individual business, quality and style, it is the soul of the enterprise and durable power. The foundation of company culture is behavior science and administrative science.

Company culture puts forward theoretically, it is business management theory and the inevitable result that carry out development. Arrive from 19 centuries end 20 centuries 20 time, be make the administrative theory period that is a delegate with Taylor, what people pays close attention to is the constituent system of the enterprise and corporeal technology element. 20 time go to 20 centuries 60 time, it is the period of behavior science theory that is a foundation with human relation doctrine. After 60 time, management entered systematic theory period, people begins to notice sex of the systematization of the enterprise, zoology, sociality, enterprise from pure value corporeal element and economic interest, to the element that takes a person seriously and mental value, take culture atmosphere seriously, company culture theory is in the United States emerge as the times require, get succeeding carrying out in Japan. It emphasizes, in enterprise interior, want to enhance the attributive feeling of the cohesive affinity of the enterprise and employee, mission sense; Be in an enterprise exterior, emphasize an enterprise be opposite to social adaptability and society the self-identity degree of the enterprise and credit rate, with achieving the economy of the enterprise and social goal finally, can last what realize an enterprise development.

Financial company culture, it is the branch of company culture. Financial company includes commercial bank, negotiable securities, fiducial, insurance, rent, the orgnaization such as fund, financial company and agency of urban and rural credit. The main content that financial company culture builds, include the viewpoint of value of financial company, the management concept of financial company and development target, spirit of enterprise, the ethos of financial industry, the service of financial company is normative, the figure of financial company, and culture of financial legal system, system and transmission culture, finance is literary the many sided such as very. The development level with financial company culture and certain finance and heavy big event, run system with finance change to be contacted, permeate each link at financial development, reflected the rate that finance grows, it is the main component that whole finance works, its function and action basically are reflected in the following respect.

Carry thought ethics education and spiritual civilization activity found, offer the mental power, cohesive affinity that strengthens a business and creativity to finance is reformed and develop. Deep company culture has function of powerful give somebody a new lease on life, because of the force of company culture, deeply in the vitality that founding is in an enterprise, creativity and cohesive affinity.

The establish that adopts management concept and the innovation that run a system change traditional administrative action, promote scientific government, increase a business decision-making level, promote financial development, because manage,be motivation and ligament with company culture.

Through building culture atmosphere, shape company image, increase the self-identity of financial company to feel. Because the feeling of this kind of self-identity of employee relies on company culture,will breed. Had self-identity to feel, employee ability treats fairness and difference correctly, enhance all sorts of pair of difficulty bear ability.

We study and develop the culture of financial company, should be united in wedlock namely actual " 3 delegates " study is carried out bring to development further, from the height that develops the strategy, search finance to reform a major programme of lasting importance of development, it is with the person this, search be on guard and dissolve financial venture, especially the plan of the effect a permanent cure of moral risk. "3 delegates " it is a whole, it is centralized scientific system, 3 person mutual connection, be short of one cannot. Each finance orgnaization is carried out in study " 3 delegates " in the process, to how passing us respective job will mirror and reflect the demand that advanced productivity expands, reflect the prime increase of people, have very difficult experience, have specific the measure that implement. But, the development way that reflect advanced culture to how coming through our job and represents advanced culture, this side view is not much. Some comrades often live advanced culture confuse sth with sth else at common spare culture, entertainment activity. We must understand in the round " 3 delegates " deep connotation, recognize the value that financial company culture builds adequately, the thought politics that strengthen and improves financial company works, strengthen science management, enhance the core competition ability of the enterprise in the round.

2, outstanding finance characteristic, hold the key that financial company culture builds

Construction of financial company culture should hold the following features.

The first, finance is the core of modern economy. The country regards lifeblood and the industry that affect the overall situation as finance, the culture construction of financial company must blend in social mainstream culture, buckle closely " 3 delegates " this is thematic, hold right development way.

The 2nd, finance is the special industry of management money, negotiable securities, be on guard the job that controls moral risk, management venture is very heavy, risk management is the main form of business management. Accordingly, financial company culture has the main feature of risk culture. Financial industry from the top down should have risk consciousness.

The 3rd, financial company unifies legal person, execute double perpendicular (namely the relation of the party is perpendicular leader, the cadre is perpendicular manage) , choose much, route long, range is wide, and execute accredit to award a letter to manage, from go up to runner band section much, the task of volition of unified legal person is very heavy. Management concept, spirit of enterprise mixes the core in construction of financial company culture struggling target, each branch must maintain height to agree with head office, head office, faculty must spirit of group of with a view to, enhance cohesive affinity. In the meantime, want to notice the construction of culture already, want to notice the transmission of culture again.

The 4th, financial industry is the window industry that faces masses, company culture has the feature that serves culture. Must wait with people culture, country culture, campus culture, people culture well be in harmony is connected.

The 5th, financial industry is indebted commonly manage, credit business is main body business. Accordingly, financial company culture has the feature of typical credit culture again.

The content that financial company culture builds is very much, according to afore-mentioned features, construction of financial company culture should hold a key.

(one) specific target concept, neat management idea, strengthen science management. Business concept is the core of company culture, be company viewpoint of value reflect. The action of the concept is the target with the enterprise faculty and successful desire specific melt into, credo and code of conduct, be like, the service concept of sea Er is " arrive sincerely forever " , concept of choose and employ persons is " horse race not photograph horse " , quality management concept is " flawless " . Insurance company raises Chinese age " double into " concept, namely " into personal humanness, the adult is amounted to oneself " also have a characteristic very much. Each banking company wants the requirement according to situation and task, define the goal of development, form a kind of pursuit, come with the target incentive person, lead a person at the same time again with the concept. Affirmatory what concept has knowledge very much, according to a lot of case, the character of concept of battalion of already of its look forward to is wraparound originate the following kinds of means: It is the person that do poineering work puts forward to circulate; 2 it is the opinion that the leader is experienced according to oneself and amasses extensive staff and form; 3 it is the society is collected; 4 it is celebrity epigraph; 5 it is to ask social intermediary orgnaization to seek advice, affirm by industry leader after the plan. Generally speaking, form a concept to have a few points: It is with the person this; Should agree with the target and run service of end of thought, implementation to decide; Want to consider economic benefits and social benefit. According to target concept, the enterprise decides his working key and service territory on management thought, processing is current the relation that is on guard with development of long-term, economic benefits and social benefit, finance and risk.

(2) promote spirit of enterprise, enhance enterprise cohesive affinity. Successful company should rely on a brand, and the half of the brand is a product, the half is spirit. Chinese manufacturer produces one Shuang Naike shoe, can take a few money only, and be able to bear or endure when the company is sold, the gram can sell on 1000 yuan, gain profit more than 100 yuan. When consumer is being bought, what buying goods on one hand is practical, also buying a kind of culture on the other hand, a kind of grade. Spirit of enterprise, result from the collective value orientaton that in running an activity, the management production of the enterprise forms. Orientaton of this kind of collective value, produce the impel force of the enterprise, affinity, centripetal force and cohesive affinity. Because construction of this our company culture wants with a view to,education spirit of enterprise achieves the goal that breeds person, impel person. Philosopher Buddhist nun collects had said: "When infantile first time stands up, those who make he stands up is not his limbs, however his brains. " we say a nation wants to have ambition at ordinary times, an enterprise should have name, a person should have integrity, those who say is to want invigorative.

(3) pay attention to industry common practice, shape exterior image. Comrade of Home Wen treasure is wraparound " strict, standard, careful, sincere letter, innovation " " crossed " travel wind, it is citizen morality what executive compendium carries out in financial system is specific reflect, a lot of units imprint it into propagandist paste to draw. Advanced thought morality decides the property of company culture, development way that rules whole industry culture, conduct the process that whole finance works, it is the main delegate of company culture and mark. Found crossed travel wind to foster advanced thought ethics namely, show the mental scene of whole industry, a good company image is established in whole society.

3, consider and begin construction of financial company culture, want to notice to hold several significances

The first, financial company culture builds the relationship that establishs with spiritual civilization. Comrade Jiang Zemin has been told, be in contemporary China, develop advanced culture, develop socialistic spiritual civilization namely. As a whole, financial company culture is built and cultural and ideological progress is mixed in development direction is consistent substantially.

Company culture has two major attribute: It is attribute of tubal a Confucian school of idealist philosophy of the Song and Ming Dynasties, 2 it is article chemistry attribute. With respect to management character, it is dynamic development, company culture has deep wide construction and development space, if be equal simply to consider political job and cultural and ideological progress at thinking of, can be satisfied with a smattering of a subject, lost the essence of company culture. With respect to article chemistry attribute character, company culture is job of politics of coupling business idea, coupling the ligament of two civilized construction, it uses the power of culture, permeate the pursuit of the enterprise and requirement at process of business management of enterprise in, contain at employee oneself in, reflect on two civilized achievement. Spiritual civilization is opposite at corporeal civilization character, culture is opposite at politics, economy character. Company culture is a kind of atmosphere, a kind of concept, a kind of pursuit, a kind of figure, a kind of habit, a kind of spirit. Spiritual civilization has the feature of sociality, extensive sex and oneness. The cultural and ideological progress of an enterprise is same the cultural and ideological progress of an a street, school, country a lot of respects are identical. But strategy of company culture concept, development, insurance company and stockjobber are different, financial company and labour join a company different. Company culture is an enterprise of whole history accumulate. The product of an enterprise is imitated very easily by other company, but its culture is very difficult however by clone. Company culture still emphasizes inheritance, emphasize chain and bond effect.

The 2nd, in market economy especially below the new condition of financial globalization, of financial company culture accede the relation with innovation, document received turns the concern with this company culture outside. The development of market economy and diversity of market main body, accelerated the innovation transmission of financial culture and communication. After economy of market of that is to say grows, diversity of market main body, have a foreign country already, have homeland again, have a country already, have share-holding system again. Insurance sale concept of this kind of culture, introduce namely come, it promoted the prosperity of insurance. At the same time condition of market economy competition falls, exaggerate easily again the proper sex that seeks money and profit, debase the sense that spirit seeks and value, have cankerous effect to the ideal of employee, belief and moral sentiment. Financial company of abroad been notinging this problem, so we think the family lures the qualified personnel that digs us with money namely, the circumstance that comes from this half an year looks, not be completely such. Now, orgnaization of foreign capital finance from which when orgnaization of capital be in harmony digs a person, more the influencing factor that notes company culture. They notice, although our employee has the one side of familiar national condition, but the former appearance that forms below planned economy system reads aloud, have the concept that is contrary to to be managed at the market. We should draw lessons from concept of choose and employ persons. Financial globalization, widened the culture eye shot of people.