国产高端运动品牌大全？英文双语对照

安踏（ANTA）

安踏成立于1991年福建晋江的一家制鞋作坊，经过三十年的发展，现在已经成为国内最大的综合体育运动品牌，也是仅次于耐克的全球第二大运动公司。

创始人丁世忠在1999年一口气拿出300万的营销费用用于签约奥运冠军孔令辉的决定，应该是自成立以来最有魄力的一件事情，要知道当年安踏的营业利润只有400万，之后一路发展迅猛，势如破竹。

虽然北京奥运会后也经历运动品牌库存危机的阵痛，但凭借慧眼收购的斐乐（FILA），给公司发展带来了意外之喜，主打的高端时尚运动产品线深受市场年轻消费者认可，足与一线运动品牌耐克、阿迪达斯等互掰手腕。此外，安踏实施出海战略，陆续收购了一众国际运动品牌，如高端户外始祖鸟，滑雪运动品牌迪桑特等多达三十个品牌，应该算是产品线矩阵最为齐全的运动品牌了。

至于说到产品，可能正因为大而全，貌似主品牌的产品力乏善可陈，毕竟主打就是大众运动，市场定位广泛，篮球、跑步等，多线代言人推广，可谓财大气粗，反而让人眼花缭乱，设计、质量只能算中规中矩，和其他国产运动品牌并无太大产品辨识度，好像就记得Nba球星克莱汤普森的篮球鞋系列，反而是是旗下的斐乐要更耀眼得多。

李宁（LI NING）

作为国产运动品牌老二，虽然体量不足安踏，但是论品牌知名度，从李宁的诞生伊始就一直更胜一筹。

李宁运动的创始人李宁，作为曾经的体操运动员，年轻人可能不大熟悉，但是在上个世纪八九十年代，作为世界体操运动王者，已经是家喻户晓的风云人物，是20世纪足以比肩乔丹、拳王阿里的伟大运动员之一。

创始人本身就是最有影响力的品牌代言人，借助这个营销快车道和国家体育关系资源，成立之初就成为亚运会赛事的赞助商，手握最丰富的体育赛事冠名资源，一路高歌猛进，很长一段时间，一直占据着国产运动品牌头把交椅，2010年营收直逼百亿（94.85亿）。

不过李宁在2011年后急转直下，在运动鞋服行业的低周期苦苦挣扎，经历多次转型的阵痛，随着创始人的回归，在2016年开始逐渐好转，2018年推出的潮牌“中国李宁”借助国潮的兴起，更是一炮而红，外观设计大胆新潮，同时糅合了中国文化，吸引力十足，成为年轻人出街好物，每次推出的单品，经常一扫而空，在得物等炒鞋平台的热度直追耐克的AJ。

李宁应该算是国产运动品牌里最注重设计研发，早在1998年就建立了中国第一家服装与鞋产品设计开发中心，2008年李宁美国设计中心在美国俄勒冈州波特兰市投入运营，专注于鞋类产品的高端技术研发、人体工学科研和专业运动鞋的设计、开发、测试工作。

虽然李宁也走多品牌战略，但是貌似并不成功，近年来重心放在主品牌专业运动和子品牌中国李宁时尚运动两条线上，在篮球、跑步、羽毛球领域持续发力，尤其是跑鞋产品线日趋完善，逐渐得到市场良好反馈和认可。

How to step (ANTA)

How to step held water 1991 the mill of a shoemaking of Fujian advance river, through development of 30 years, had made brand of country's biggest integrated athletic sports now, also be to be next to be able to bear or endure the whole world of the gram company of the 2nd big motion.

Father Ding Shizhong took out the sale charge of 3 million to be used at the autograph to make an appointment with the decision of Kong Linghui of Olympic Games champion at a heat 1999, should be a thing that has daring and resolution most since hold water, the business profit that should know how to step in those days has 4 million only, develop all the way later swift and violent, carry everything before it.

Although the labour pains of crisis of athletic brand stock also is experienced after Beijing Olympic Games, but depend on a mind which perceives both past and future bought Fei Le (FILA) , to the company development brought accident occasion for celebration, advocate product line of hit high-end vogue sport approves the market by young customer, sufficient with a gleam of athletic brand is able to bear or endure the each other hand wrestling such as gram, Adidasi. In addition, install sureness to use a sea strategy, bought brand of motion of one numerous international in succession, if high end is outdoors archaeopteryx, skiing brand Disangte amount to 30 brands, should be the athletic brand with product line most all ready matrix.

As to respecting product, likelihood because big and complete, seemingly advocate the be apt to of product strength lack of the brand but old, after all advocate hitting is public campaign, market fixed position is extensive, basketball, ran, multi-line spokesman is popularized, it may be said is weathy, make a person dazzling instead, design, quality can calculate only in the quadrature in compasses, differentiate without too old product with brand of other and homebred motion degree, the basketball shoe series that seems to remember Nba star overcoming Laishangpusen, it is subordinate Fei Le however instead want more dazzling much.

Li Ning (LI NING)

Regard homebred motion brand as the second, although body measures inadequacy how to step, but regard a brand famous degree, from Li Ning be born beginning all the time more get the better of one prepare.

The father Li Ning that Li Ning moves, as once gymnast, the youth may be not quite familiar, but in last centuries 889 time, regard world gymnastics sport as Wang Zhe, had been the man of the time of widely known, it is 20 centuries enough one of great athletes in A of king of the Jordan that compare a shoulder, fist.

Father itself is the brand spokesman of the most influential force, have the aid of this sale drive and resource of national sports concern, the sponsor of Asia Game match is become at the beginning of holding water, the hand holds name of the richest sports match coronal resource, advance triumphantly all the way, very long period of time, holding head of homebred motion brand all the time an ancient folding chair, battalion closed to force continuously 2010 one billion four hundred and ten million and sixty-five thousand four hundred and eight (9.485 billion) .

Nevertheless Li Ning is after 2011 take a sudden turn and become worse rapidly, the low cycle that takes a trade in sneaker struggles hard, experience the labour pains of transition for many times, as the regression of father, began to improve gradually 2016, the wet card that rolled out 2018 " Chinese plum is peaceful " of tide of country of have the aid of arisen, more prepare Chinese medicine by roasting it in a pan and red, exterior design is bold and trendy, at the same time mix Chinese culture, appeal is very, become a youth to give street good thing, the sheet that rolls out every time is tasted, often be swept and empty, chase after continuously in the heat that gets the platform frying a shoe such as content be able to bear or endure the AJ of the gram.

Li Ning should be homebred motion design research and development is paid attention to most in the brand, be in early built the first dress of Chinese and shoe 1998 products plan develops a center, center of design of Li Ning United States was in American Russia to strap ridge city Portland 2008 city throws operation, dedicated at the shoe kind discipline of work of the high-end technology research and development of the product, human body grinds and the design of sports shoes, development, test works.

Although Li Ning also takes much brand strategy, but look like and do not succeed, in recent years centre of gravity is put in advocate brand major moves and child brand China Li Ning vogue moves on two lines, send force continuously in domain of basketball, ran, badminton, especially running shoes product line is perfect with each passing day, get good feedback mixes the market gradually approbate.