美食节活动策划方案范文
时间: 年 月 日— 月 日
地点:********步行街
活动背景:
为响应******的举办,丰富我市美食文化生活,为广大市民提供一套高品位的美食大餐。于*年*月*日—*月*日期间举办的“美食节”,旨在通过赏花、美食文化主题活动,力主营造一种健康向上的、充满欢乐、祥和的文化氛围,同时进一步定位,使***商业街成为***区的标志和象征,展示***商圈的崭新风貌,扩大其对***市民的影响,打造高品位、有特色的美食文化节名片。
本届美食节在总结上届美食节成功经验的基础上,更好地将美食文化、群众娱乐休闲文化以及名品展示、展销等有机结合,其规模更大,水平更高,品种更多,是一次盛大的美食文化节庆活动,是***餐饮业发展一次的飞跃,更是商家宣传、形象展示、品牌提升的大好商机。
一、活动主题
此次活动以“百姓美食,芬芳**”为主题,与赏花会相呼应,突出***特色小吃文化。
二、展位及展销时间
按地域和小吃特色布展,拟设烧烤区、手工面食区、**特色小吃区、冷食区和地方特色小吃区等区域。共80个展位,每个展位2.8m×2.8m,价格详见活动财务预算书。设置电源、照明设施和水源,整个活动区域配备大型垃圾桶,做到全程保洁。
活动时间为*年*月*日—*月*日的每天9:00—21:00。
三、运作模式
汇聚***及全国各种风味特色小吃,包括本地特色、各地知名企业、小吃和名优产品,以及异域风味美食,集中展示,聚拢人气。同时向各知名特色小吃赠送展位,以*本土餐饮名企为主,每种特色小吃不超过三家企业,共计20个展位;其他展位按计划招商。
拟定邀请参展名企名吃如下:
*地方特色小吃:万和春、流亭猪蹄、小倩倩馄饨、台东大煎包、*锅贴、*大包、波尼亚猪头肉、满口福饺子、心连心豆腐脑、外婆桥瓦罐粥、大老李汤圆、海鲜烧麦等。
烧烤类小吃:*王姐烧烤、美达尔烤肉、泰山路烤肉、铁板鱿鱼、新疆烤肉、香巴拉烤肉、烤鹿肉、蒙古草原羊肉串等。
其他地方特色小吃:十八街麻花、上海城隍庙小吃、挂炉鸭、洪七公叫花鸡、狗不理包子、沙县小吃、济南盘丝饼、四川麻辣烫、南京秦淮小吃等。
异域风味小吃:俄罗斯开口笑、土耳其烤肉、印度飞饼、朝鲜打糕、韩国美食、马来西亚烤肉、新加坡锅贴鱼柳等。
由于此次活动时至夏季,特安排冷食区,拟定邀请有:*凉粉、兰州酿皮子、水果冰山、各色冷饮、西安凉皮、清真凉面、关中凉面等。
四、活动系列
1、于*年*月*日10:00举行美食节开幕剪彩仪式,邀请市领导及区有关领导、负责人,以及部分商家代表参加,同时区市各媒体进行报道。
地点:步行街入口处
具体安排:
9:30之前各区域工作人员到位,现场铺设红地毯。
9:30—10:00领导到场。
10:00—10:15领导讲话,宣布美食节开幕,进行剪彩。
10:15之后各位领导参观美食节会场,媒体进行采访报道。
2、安排专区重点展示**地方特色小吃,外埠风味小吃集中展示。
3、本次美食节将由组委会评选出“最受群众欢迎小吃”、“最具特色小吃”、“最佳营养小吃”等多种专业奖项。
五、宣传形式及方式
重点推广特色美食文化、展示美食品种和知名商家。分阶段在*各大媒体上刊登广告、专题报道等。在美食节现场悬挂彩旗、横幅、广告气球、广告牌等;编印美食节导航宣传单,在来往各主要公交站点和周边地区向游人及有关企业免费发放,扩大影响力。
望采纳!!!
Food festival activity engineers plan model essay
Time: ? ? Year? Month? Day, ? Month? Day
Place: ******** shopping mall
Mobile setting:
In answer to ****** hold, culture of cate of rich our city lives, provide the cate big food of a high grade for broad citizen. At * year day of * month * , hold between date of * month * " food festival " , aim to pass admire the beauty of flowers, activity of cate culture theme, force advocate build a kind of health up, be full of happy, auspicious culture atmosphere, locate further at the same time, the mark that makes *** business street makes *** division and indicative, show the brand-new scene that *** business encircles, enlarge its to be opposite the influence of *** citizen, make calling card of Cultural Festival of cate of high grade, distinctive.
Current food festival is on the foundation that sums up experience of success of food festival of previous term or session, taste cate culture, masses recreation culture and name better reveal, be on sale wait for organic union, its scale is larger, the level is higher, breed more, it is royal cate Cultural Festival celebrates an activity, it is the leap that *** meal industry grows, it is businessman conduct propaganda, figure is revealed more, the auspicious business chance that the brand promotes.
One, mobile theme
This activity with " common people cate, aromatic ** " give priority to a problem, with admire the beauty of flowers meeting photograph echo, outstanding *** characteristic is fastfood culture.
2, exhibit reach be on sale time
Exhibit by district and fastfood characteristic cloth, plan to set characteristic of area of barbecue area, manual cooked wheaten food, ** area of fastfood area, cold drinks and snacks and local characteristic are fastfood the area such as the area. In all 80 are exhibited, every exhibit a 2.8m × 2.8m, price details sees budget statement of mobile finance affairs. Install establishment of power source, illume and fountainhead, whole activity area deploys large garbage can, accomplish whole journey to protect clean.
Mobile time is * year day of * month * , of day of * month * everyday 9: 00, 21: 00.
3, run mode
Gather together all sorts of gust of *** and whole nation characteristic is fastfood, include this locality characteristic, each district well-known company, fastfood with renown actor product, and cate of different region gust, concentration is revealed, gather together person is angry. At the same time to each famous characteristic is fastfood give exhibit, with * mainland meal name look forward to is given priority to, every kinds of characteristic is fastfood do not surpass 3 industries, add up to 20 are exhibited; Other exhibit enrol business by the plan.
Protocol invites join name of the look forward to that exhibit a name to eat as follows:
* place characteristic is fastfood: 10 thousand with spring, wonton of handsome of Liuting pig hoof, small handsome, stage east fried dumpling of bag of old fry in shallow oil, * , * is big bag, Boniya is pig head flesh, full congee of made of baked clay canister of bridge of jellied bean curd of dumpling of the luck to eat sth delicious, heart linked to heart, grandmother, big Laoli.
Barbecue kind fastfood: Hotpot of prairie of the barbecue, venison that bake, Mongolia strings together barbecue of squid of the barbecue of * king elder sister, beautiful barbecue that amount to Er, father-in-law road barbecue, iron plate, Xinjiang, Xiangbala etc.
Other place characteristic is fastfood: Town god's temple of 18 streets fried dough twist, Shanghai the fastfood, duck that register heat, big 7 fair call brambling, dog to pay no attention to steamed stuffed bun, sanded county fastfood, Jinan dish hemp of filar cake, Sichuan is hot Qin Huai of very hot, Nanjing is fastfood etc.
Different region gust is fastfood: Russia mouth laughs, flying cake of Turkey barbecue, India, Korea hits willow of fish of fried dumpling of barbecue of cate of cake, Korea, Malaysia, Singapore to wait.
Because the summer reachs this when the activity, arrange area of cold drinks and snacks especially, protocol invites have: Cool skin of cold drink of iceberg of leather of wine of * bean jelly, Lanzhou, fruit, of all kinds, Xi'an, Islamic is cool face, the central Shaanxi plain is cool the face.
4, mobile series
1, at * year day of * month * 10: 00 hold ceremony of food festival opening cut the ribbon at an opening ceremony, invite city leadership and area to concern leader, controller, and partial businessman delegate attends, with time zone city each media has a story.
Place: Shopping mall entrance is in
Specific arrangement:
9: 30 before each area staff member reachs the designated position, spot laid red carpet.
9: 30, 10: 00 leaders are present.
10: 00, 10: 15 leaders speak, announce food festival kicks off, undertake cut the ribbon at an opening ceremony.
10: 15 later everybody leads conference of visiting food festival, media undertakes covering a report.
2, arrangement zone key shows ** place trait fastfood, fastfood concentration shows other cities local color.
3, Bencimei feeds a section to will be chosen by the organizing committee " most suffer masses the welcome is fastfood " , " have distinguishing feature most fastfood " , " optimal nutrition is fastfood " wait for a variety of professional award.
5, propagandist form and means
Culture of cate of key promotion characteristic, show cate breed and famous businessman. Grading is in * publishs report of advertisement, special subject to wait on big media each. Balloon of banner of be wounded in fight, banner, advertisement, billboard is hanged to wait in food festival spot; Compile and print handbill of announce of food festival navigation, in contact each main and public transportation site and circumjacent area reach concerned enterprise to extend freely to tourist, enlarge force.
Hope to adopt! ! !