Luxury is something expensive which is pleasant to have but is not necessary. It is often associated with high quality, exclusivity, and status. The luxury market is a segment of the retail industry that focuses on products and services that are considered to be non-essential but are desirable due to their high quality, exclusivity, and brand reputation.
奢侈品是指那些昂贵但并非必需的物品,它们通常与高品质、独特性和地位相关联。奢侈品市场是零售业的一个细分领域,专注于那些被认为是非必需但因其高品质、独特性和品牌声誉而受到人们渴望的产品和服务。
Luxury brands often invest heavily in marketing to create a sense of exclusivity and aspiration among consumers. They may sponsor events, collaborate with celebrities, or use other strategies to build a strong brand image. Consumers of luxury goods are often looking for more than just the product itself; they are seeking an experience that aligns with their lifestyle and values.
奢侈品品牌通常会大量投资于市场营销,以在消费者中创造一种独特性和向往感。他们可能会赞助活动、与名人合作,或者使用其他策略来建立强大的品牌形象。奢侈品的消费者往往不仅仅在寻找产品本身,他们还在寻找与他们的生活方式和价值观相符合的体验。