创业计划书范文：创业计划书怎么写？英文双语对照

一、创业计划书

　　是创业者计划创立的业务的书面摘要。

　　它用以描述与拟创办企业相关的内外部环境条件和要素特点，为业务的发展提供指示图和衡量业务进展情况的标准。

　　通常创业计划是市场营销、财务、生产、人力资源等职能计划的综合。

　　写好创业计划书要思考的问题：

　　(一)关注产品

　　(二)敢于竞争

　　(三)了解市场

　　(四)表明行动的方针

　　(五)展示你的管理队伍

　　(六)出色的计划摘要

　　二、创业计划书的内容

　　一般来说，在创业计划书中应该包括创业的种类、资金规划及基金来源、资金总额的分配比例、阶段目标、财务预估、行销策略、可能风险评估、创业的动机、股东名册、预定员工人数、具体内容一般包括以下十一个方面：

　　(一)封面

　　封面的设计要有审美观和艺术性，一个好的封面会使阅读者产生最初的好感，形成良好的第一印象。

　　(二)计划摘要

　　它是浓缩了的创业计划书的精华。

　　计划摘要涵盖了计划的要点，以求一目了然，以便读者能在最短的时间内评审计划并作出判断。

　　计划摘要一般包括以下内容：

　　公司介绍;

　　管理者及其组织;

　　主要产品和业务范围;

　　市场概貌;

　　营销策略;

　　销售计划;

　　生产管理计划;

　　财务计划;

　　资金需求状况等。

　　摘要要尽量简明、生动。特别要说明自身企业的不同之处以及企业获取成功的市场因素。

　　(三)企业介绍

　　这部分的目的不是描述整个计划，也不是提供另外一个概要，而是对你的公司作出介绍，因而重点是你的公司理念和如何制定公司的战略目标。

　　(四)行业分析

　　在行业分析中，应该正确评价所选行业的基本特点、竞争状况以及未来的发展趋势等内容。

　　关于行业分析的典型问题：

　　(1)该行业发展程度如何?现在的发展动态如何?

　　(2)创新和技术进步在该行业扮演着一个怎样的角色?

　　(3)该行业的总销售额有多少?总收入为多少?发展趋势怎样?

　　(4)价格趋向如何?

　　(5)经济发展对该行业的影响程度如何?政府是如何影响该行业的?

　　(6)是什么因素决定着它的发展?

　　(7)竞争的本质是什么?你将采取什么样的战略?

　　(8)进入该行业的障碍是什么?你将如何克服?该行业典型的回报率有多少?

　　(五)产品(服务)介绍

　　产品介绍应包括以下内容：产品的概念、性能及特性;主要产品介绍;产品的市场竞争力;产品的研究和开发过程;发展新产品的计划和成本分析;产品的市场前景预测;产品的品牌和专利等。

　　在产品(服务)介绍部分，企业家要对产品(服务)做出详细的说明，说明要准确，也要通俗易懂，使不是专业人员的投资者也能明白。一般地，产品介绍都要附上产品原型、照片或其他介绍。

　　(六)人员及组织结构

　　在企业的生产活动中，存在着人力资源管理、技术管理、财务管理、作业管理、产品管理等等。而人力资源管理是其中很重要的一个环节。

　　因为社会发展到今天，人已经成为最宝贵的资源，这是由人的主动性和创造性决定的。企业要管理好这种资源，更是要遵循科学的原则和方法。

　　在创业计划书中，必须要对主要管理人员加以阐明，介绍他们所具有的能力，他们在本企业中的职务和责任，他们过去的详细经历及背景。此外，在这部分创业计划书中，还应对公司结构做一简要介绍，包括：公司的组织机构图;各部门的功能与责任;各部门的负责人及主要成员;公司的报酬体系;公司的股东名单，包括认股权、比例和特权;公司的董事会成员;各位董事的背景资料。

　　经验和过去的成功比学位更有说服力。如果你准备把一个特别重要的位置留给一个没有经验的人，你一定要给出充分的理由。

　　(七)市场预测

　　应包括以下内容：

　　1、需求进行预测;

　　2、市场预测市场现状综述;

　　3、竞争厂商概览;

　　4、目标顾客和目标市场;

　　5、本企业产品的市场地位等。

　　(八)营销策略

　　对市场错误的认识是企业经营失败的最主要原因之一。

　　在创业计划书中，营销策略应包括以下内容：

　　(1)市场机构和营销渠道的选择;

　　(2)营销队伍和管理;

　　(3)促销计划和广告策略;

　　(4)价格决策。

　　(九)制造计划

　　创业计划书中的生产制造计划应包括以下内容：

　　1、产品制造和技术设备现状;

　　2、新产品投产计划;

　　3、技术提升和设备更新的要求;

　　4、质量控制和质量改进计划。

　　(十)财务规划

　　财务规划一般要包括以下内容：

　　其中重点是现金流量表、资产负债表以及损益表的制备。

　　流动资金是企业的生命线，因此企业在初创或扩张时，对流动资金需要预先有周详的计划和进行过程中的严格控制;

　　损益表反映的是企业的盈利状况，它是企业在一段时间运作后的经营结果;

　　资产负债表则反映在某一时刻的企业状况，投资者可以用资产负债表中的数据得到的比率指标来衡量企业的经营状况以及可能的投资回报率。

　　(十一)风险与风险管理

　　(1)你的公司在市场、竞争和技术方面都有哪些基本的风险?

　　(2)你准备怎样应付这些风险?

　　(3)就你看来，你的公司还有一些什么样的附加机会?

　　(4)在你的资本基础上如何进行扩展?

　　(5)在最好和最坏情形下，你的五年计划表现如何?

　　如果你的估计不那么准确，应该估计出你的误差范围到底有多大。如果可能的话，对你的关键性参数做最好和最坏的设定。

　　三、创业计划书的编写步骤

　　准备创业方案是一个展望项目的未来前景、细致探索其中的合理思路、确认实施项目所需的各种必要资源、再寻求所需支持的过程。

　　需要注意的是，并非任何创业方案都要完全包括上述大纲中的全部内容。创业内容不同，相互之间差异也就很大。

　　第一阶段：经验学习

　　第二阶段：创业构思

　　第三阶段：市场调研

　　第四阶段：方案起草

　　创业方案全文

　　写好全文，加上封面，将整个创业要点抽出来写成提要，然后要按下面的顺序将全套创业方案排列起来：

　　(1)市场机遇与谋略;

　　(2)经营管理;

　　(3)经营团队;

　　(4)财务预算;

　　(5)其他与听众有直接关系的;信息和材料，如企业创始人、潜在投资人，甚至家庭成员和配偶。

　　第五阶段：最后修饰阶段

　　首先，根据你的报告，把最主要的东西做成一个1—2页的摘要，放在前面。其次，检查一下，千万不要有错别字之类的错误，否则别人对你是否做事严谨会怀疑的。最后，设计一个漂亮的封面，编写目录与页码，然后打印、装订成册。

　　第六阶段：检查

　　可以从以下几个方面加以检查：

　　(1)你的创业计划书是否显示出你具有管理公司的经验。

　　(2)你的创业计划书是否显示了你有能力偿还借款。

　　(3)你的创业计划书是否显示出你已进行过完整的市场分析。

　　(4)你的创业计划书是否容易被投资者所领会。创业计划书应该备有索引和目录，以便投资者可以较容易地查阅各个章节。还应保证目录中的信息流是有逻辑的和现实的。

　　(5)你的创业计划书中是否有计划摘要并放在了最前面，计划摘要相当于公司创业计划书的封面，投资者首先会看它。为了保持投资者的兴趣，计划摘要应写得引人人胜。

　　(6)你的创业计划书是否在文法上全部正确。

　　(7)你的创业计划书能否打消投资者对产品(服务)的疑虑。

　　如果需要，你可以准备一件产品模型。

　　创业计划书范文

　　一、创业目标

　　发展中国真正意义上的快餐行业，利用合理有效的管理和投资，建立一定大型快餐连锁公司。

　　二、市场分析

　　社会生活节奏加快，使快餐业的存在和发展成为不容置疑的问题。虽然中国的快餐业发展十分迅速，但洋快餐充斥使大部他市场都不得与中式快餐无缘。如何去占领那部分市场，是我们需要解决的问题。

　　调查表明，当人均收入达到2000美元时，传统的家务劳动将转向社会。由此快餐业务的发展将进入急剧扩张的时刻，所以中国快餐市场将随着我国经济发展而进入高速发展的阶段。

　　三、实施方案

　　1.快餐服务业的模型。

　　以顾客为中心，以顾客满意为目的，通过使顾客满意，最终达到公司经营理念的推广。

　　2.目标市场的定位。

　　大众能接受的中式快餐业。顾客群：上班族+儿童+休闲族+其他。

　　3.市场策略。

　　产生工业化、产品标准化、管理科学化、经营连锁化。

　　(1)虚拟公司的名称，员工的服装，经营的理念，内部管理和总公司保持统一，但它们没有过多的装饰，也没有营业餐厅，它们更像是一个快餐集装配中心。它们接收公司的配送中心运来的相关制成品，只要单间加工，就可以成型了。虚拟公司的快餐产品订是提供给上班族在工作单位午餐之用。它们的前台接待服务也是虚拟的，靠的是电话定购体系和快速运送体系，我们将建立送餐专线电话运送业务由统一的公司小巴和服务人员负责运送。

　　(2)流动快餐公司---早餐策略

　　针对早餐人口流动性大，时间紧迫的特点，我们将由模式统一的公司小巴和服务人员流动至各主要需求网点向顾客提供方便、营养的早套餐。 因学生人数众多，还可推出学生营养快餐，既注重经济效益，又兼顾了社会效应。

　　(3)快餐公司形象策略

　　在位于商业区、旅游景点区的快餐厅充分显示本公司的大人形象清洁、卫生、实惠、温馨。请专业公司为我们制定一套广告计划，从公司的特点出发，力求共性中个性。

　　四、投资计划

　　由点做起，辐而为面。立足于一个地区特点的消费群，初期发展就应试形成一定的规模经营，选择好几个经营网点地址后，同时闪亮全登场。以后再根据发展，辐射全国经营。

One, poineering specification

It is the written summary of the business that the person that do poineering work plans to found.

Description of its in order to and plan to establish the ministry of inside and outside related the enterprise ambient conditions and element characteristic, the development that is business provides indicator card and the level that measure business progress situation.

Normally poineering plan is the function plan such as resource of market sale, finance affairs, production, manpower is integrated.

Had kept the problem that poineering specification should ponder over:

(One) pay close attention to a product

(2) dare to compete

(3) know the market

(4) the guiding principle that indicates the move

(5) the administrative team that reveals you

(6) excellent plan summary

2, the content of poineering specification

Generally speaking, the allocation of total of the sort that should include to do poineering work in poineering specification, capital program and fund origin, capital is target of scale, phase, financial beforehand the risk evaluates strategy of appraise, marketing, possibility, worker of the register of poineering motive, shareholder, member that book counts:

(One) cover

The design of cover should have aesthetic view and artistic quality, the person that a good the title page of a thread-bound book can make read produces first good impression, form good the first impression.

(2) plan summary

It is the elite of condensed poineering specification.

Plan summary covered the point of the plan, be clear at a glance of in an attempt to, so that the reader can be inside the shortest time,evaluation plans and make judgement.

Plan summary includes the following content commonly:

The company introduces;

Controller reachs his to organize;

Main product and; of scope of business

; of market general picture

Sale strategy;

The sale plans;

Manufacturing management plans;

Finance affairs plans;

Capital requirement situation.

The summary wants as far as possible compendious, vivid. The different point that should show oneself company particularly and enterprise get successful market factor.

(3) company introduction

The purpose of this part is not to describe whole plan, also not be to offer another essentials, make the introduction to your company however, consequently the key is your company concept and the strategic goal that how establish a company.

(4) industry analysis

In industry analysis, the content such as the development trend that should evaluate state of the basic characteristic that chooses a profession, competition and future correctly.

About the typical problem that the industry analyses:

(Does 1) this industry grow rate how? Is present development dynamic how?

(A what kind of part is 2) innovates and technical progress acting in this industry?

(How many does the total sales of 3) this industry have? How much is gross income? Develop a tendency how?

(4) price trend how?

(The influence degree that 5) economy expands pair of this trades how? How does the government affect this trade?

(The development that what element is deciding it is 6) ?

(What is the essence that 7) competes? What kind of strategy will you adopt?

(What is the obstacle that 8) enters this industry? How will be you overcome? How many does the return rate of this industry pattern have?

(5) product (service) introduce

Product introduction should include the following content: The brand that the market prospect of product of the plan that the research of the product of; of market competition ability of product of; of introduction of main product of the concept of the product, function and characteristic; and development process; develop new product and cost analysis; calculates; product and patent.

In the product (service) introduce a part, entrepreneur wants pair of products (service) make an expatiation, the specification wants accurate, also want straightaway, make the investor that is not professional also can understand. Popularly, product introduction wants attach product prototype, photograph or other introduction.

(6) personnel and constituent structure

In the manufacturing activity of the enterprise, existing manpower resource management, technology management, financial management, operation management, product management is waited a moment. And manpower resource management is among them a very important segment.

Because of the society development arrives today, the person has become the most valuable resource, this is decided by the person's initiative and creativity. The business should have managed this kind of resource, should abide by scientific principle and method more.

In poineering specification, must want to try to clarify to main administrator, introduce the capacity that they have, their post in this enterprise and responsibility, their detailed experience in the past reachs setting. In addition, in this part poineering specification, still answer company structure to make one brief introduction, include: The function of each branch of; of origanization construction graph of the company and responsibility; are departmental the shareholder list of the company of pay system; of the controller of the door and company of main member; , the everybody of directorate member; that includes to identify equity, scale and prerogative; company the setting data of trustee.

Experience and the success in the past are more convincing than degree. If you prepare to leave a person that does not have experience a particularly significant position, you must give out sufficient reason.

(7) the market is forecasted

Should include the following content:

1, demand undertakes forecasting;

2, the market forecasts market current situation to sum up;

3, competitive manufacturer sees; without exception

4, cause client and target market;

5, the market position of this company product.

(8) sale is politic

Wrong to the market understanding is one of the mainest reasons that battalion of already of look forward to fails.

In poineering specification, sale strategy should include the following content:

(The choice; of 1) market orgnaization and sale channel

(2) sale team and administrative;

(Plan of 3) sales promotion and ad strategy;

(4) price is decision-making.

(9) production plan

The production in poineering specification makes a plan should include the following content:

1, the product is made and; of technical equipment current situation

2, new product put into production plans;

3, the requirement; of technical promotion and updating equipment

4, quality control and plan of improvement in quality.

(10) financial program

Financial program should include the following content commonly:

It is cash flow meter, balance sheet and the preparation that increase and decrease expresses mainly among them.

Circulating fund is the lifeline of the enterprise, because this enterprise is when newly established or dilate, to circulating fund need has comprehensive plan and the strict control; in having a process beforehand

What watch of increase and decrease mirrors is the gain state of the enterprise, it is an enterprise the management result; after period of time is run

The balance sheet is mirrorred in the company condition of some hour, the management state that the rate quota that investor can receive with the data in the balance sheet will arrive measure a company and potential investment return rate.

(11) risk and risk management

(Is your company in 1) what main risk do the market, competition and technical respect have?

(How does 2) your preparation deal with these risks?

(3) looks with respect to you, a few what kind of add opportunities does your company still have?

(How does 4) undertake expanding on your capital base?

(5) is in had better fall with worst case, is your Five-Year Plan behaved how?

If your estimation is so not accurate, should reckon the error range that gives you has after all how old. If possible sentence, do to your decisive parameter had better mix worst set.

3, of poineering specification write measure

Planning poineering program is a prospective foreground that looks into a project, meticulous exploration all sorts of among them rational train of thought, necessary natural resources that affirm executive project place needs, course that seeks place to need to support again.

Those who need an attention is, be not any poineering plan to want to include the entire content in afore-mentioned outline completely. Poineering content is different, mutual between difference is very big also.

The first phase: Experience study

The 2nd phase: Poineering conception

The 3rd phase: Market survey

The 4th phase: Plan is drafted

Poineering plan full text

Write good full text, add the title page of a thread-bound book, will whole poineering point is taken out will be written into abstract, should press the order below to form complete set poineering plan next rise:

(1) market opportunity and ruse;

(2) management;

(3) manages group;

(; of 4) financial budget

(5) is other the; news that has immediate concern with audience and material, be like enterprise author, potential investor, even domestic member and spouse.

The 5th phase: Decorate level finally

Above all, according to your report, the mainest thing make it 1, the summary of 2 pages, put in front. Next, check, what must not have and so on of wrongly written or mispronounced characters is wrong, otherwise whether does people work to you rigorous meeting suspects. Finally, design a beautiful the title page of a thread-bound book, write catalog and page number, print next, bound into book.

The 6th phase: Examination

Can try to check from the following respects:

(Whether does your poineering specification show 1) the experience that you have administrative company.

(Whether did your poineering specification show 2) you are capable refund.

(Whether does your poineering specification show 3) you already had undertaken whole market is analysed.

(4) your poineering specification is comprehended whether easily by investor place. Poineering specification should stock index and catalog, consult easily individually paragraphic. Still should make sure the iformation flow in catalog is to have logic with reality.

(5) in your poineering specification whether summary of in a planned way is put in foremost face, plan summary is equivalent to the cover of company poineering specification, investor can look it above all. To hold the interest of investor, plan summary should be written so that bring everybody to get the better of.

(Whether is your poineering specification 6) grammatical on all and correct.

(7) your poineering specification whether give up investor is right product (service) misgive.

If need, you can plan model of a product.

Poineering specification model essay

One, poineering target

Expand the snack trade on Chinese real significance, use reasonable and active management and investment, build certain and large snack to interlink a firm.

2, market analysis

Social life rhythm is accelerated, make the existence of snack industry and development become unassailable issue. Although snack estate development of China is very rapid, but foreign snack is full of make his market does not get greater part not to have a predestined relationship with Chinese style snack. How to go occupational that share market, it is the issue that we need to solve.

Investigation makes clear, when per capita reachs 2000 dollars, traditional housework will turn to a society. From this the hour that the development of snack business will enter quick dilate, so Chinese snack market will grow as our country economy and enter the phase that high speed develops.

3, executive plan

1. Snack serves the model of course of study.

It is a center with the client, it is a purpose in order to consider customer satisfaction, through making a client satisfactory, achieve a company finally to run the promotion of the concept.

2. The fixed position of target market.

The job of Chinese style snack that the masses can accept. Client group: Office worker + children + recreational a group of things with common features + other.

3. Market strategy.

Standardization of generation industrialization, product, government is changed scientificly, management chain is changed.

(The name of 1) dummy company, the dress of employee, management concept, interior management and head office keep unified, but they do not have overmuch adornment, also do not have business dining-room, they more resembling is volume of a snack assembles a center. They receive the deserves to send central carry to come relevant manufactured goods of the company, want cell treatment only, can shape. The snack product of dummy company is ordered is to offer office worker to be in of working unit lunch with. Recieving a service their downstage also is fictitious, those who lean is the phone system that order is mixed ship a system quickly, we will build phone of special railway line sending eat to carry business to be in charge of carrying by unified company Xiaoba and service personnel.

(Company of 2) flow snack---Breakfast strategy

Be aimed at breakfast population fluidity big, the characteristic with pressing time, the company Xiaoba that we will unite by mode and service personnel flow provide the early formula of convenient, nutrition to the client to each main demand site. Because student number is numerous, still can roll out student nutrition snack, pay attention to economic benefits already, give attention to two or morethings social effect.

(Image of 3) snack company is politic

The adult figure cleanness that shows our company adequately in the fast dining-room that is located in area of tourist attraction of shopping centre, travel, wholesome, substantial, sweet. Ask professional corporation to make an ad plan for us, set out from the characteristic of the company, the individual character in general character of do one's best.

4, investment plan

Make by the dot, spoke and for the face. The consumption of base oneself upon at an area characteristic group, earlier development should try the dimensions with be formed certain to manage, after choosing address of several management sites, at the same time ablaze come on stage completely. Later again the basis develops, radiation whole nation is managed.