“BMW”的企业文化？英文双语对照

　　宝马公司的企业文化具体可概括为以下几个方面：

　　(一)“生产紧随市场”的经营哲学 宝马公司的全球生产网络的构建遵从“生产紧随市场”的经营哲学。公司根据当地市场情况来建立生产网络，同时在生产管理方面紧随市场需求，采取柔性管理。

　　在宝马公司生产方面，同员工的团队方式相互合作一样，在宝马公司内，各厂都在一个共同的生产体系内进行大量协作。同时，公司采取柔性管理方式，各厂都根据不同的生产车型对人员灵活调配，并以灵活的工作时间和灵活的物流管理而见长。

　　据此，宝马公司的高度协调的生产网络不仅可以高效管理汽车生产中非常复杂的工艺流程，而且可以对某车型的需求变化迅速做出反应。

　　(二)注重人的可持续发展的人事理念 宝马公司把员工的可持续发展视为企业成功的主要因素，同时，也视其为在世界范围内领先的重要保证，并把这一理念融入到公司的经营哲学中。

　　由于宝马公司着眼于未来的人事政策，使员工表现得以改善，在不缩减人力成本的同时，提高了公司效益。宝马公司的人事政策的八条纲领将这一方针具体化并落实在每天的工作中：

　　1、相互尊重，以积极态度对待分歧;

　　2、超越国家和文化边界的思维方式;

　　3、工作表现是报酬的基础;

　　4、团队合作的成果高于个人工作之和;

　　5、保证为忠诚和有责任感的员工提供有吸引力的工作职位;

　　6、尊重员工的人权不容置疑;

　　7、以社会标准对待供应商和商业伙伴是做生意的基本准则;

　　8、优厚的员工利益和强大的社会责任感。

　　(三)社会角色定位 作为一个全球性的企业，其成功与否已经不能仅仅以赢利水平和销售数字来衡量。全球性企业必须切实承担起环境保护、员工福利和其他社会责任，只有这样才能保证持续取得商业上的成功。

　　多年以来，宝马公司始终把可持续发展的原则贯彻到公司的经营活动中，把经济发展、生态保护和社会影响等因素予以同等重视。宝马公司的可持续性发展策略的核心要素是为员工提供高标准的社会待遇、生产环保产品并在生产过程中保护环境，此外还包括道路交通管理等。

　　宝马公司在业务活动中执行可持续性发展策略，这体现在范围广阔的不同方面：

　　1、个人交通的未来 为了确保“可持续性交通发展”，宝马公司不懈努力并做出许多开创性贡献，比如，除了为交通繁忙的城区开发了智能和生态型交通管理系统外，宝马公司还致力于开发可替代动力系统。

　　在这方面，宝马公司的重点是“清洁能源”：即通过电解方式从其他可再生能源中获得液氢，用做未来驱动汽车的清洁燃料。

　　2、环境保护 环境保护是宝马公司可持续发展策略中的重要内容，它贯穿于优化产品和生产过程的所有努力中。在评估产品的环境影响方面，宝马公司优先考虑和关注点在于降低汽车的油耗。

　　另外，还特别强调具有可持续性特点的产品开发，把环保和回收利用等因素在产品开发之初就予以充分考虑。在生产过程方面，宝马公司的每个生产厂都通过了国际环境管理系统ISO 14001认证，并在适用地区经过了欧盟环保委员会(EMAS)的审核。

　　因此，BMW集团是第一家，也是迄今为止唯一一家在全球所有工厂都采用国际标准的环境管理系统、又符合当地环保要求的汽车制造商。

　　3、企业公民义务和对社会的承诺 宝马公司信守的格言是承担责任，因此，宝马公司特别关注一系列社会课题，包括交通安全、各国间不同文化的相互理解和学习、公共教育以及对高素质人才的资助等。

　　此外，宝马公司还致力于在各个生产厂所在地区，建立相互理解和彼此信任的社区关系。宝马公司遵循自身的企业文化和企业目标选定了上述内容。这适用于所属宝马公司的所有子公司，因为一种内部员工赖以生存的企业文化，才可能影响公司外界。

　　4、与政界和社会团体的交流 与各种社会公益组织、工商协会和研究机构等建立广泛的合作关系是宝马公司可持续发展战略的组成部分。公司对由前联合国秘书长科菲·安南提出的“小小寰球”计划的支持是这一领域的例证。

　　该项目正是以促进全球范围内工商界、政界和国际社团组织间的合作为目标的。宝马公司还通过支持国际论坛促进对当前经济和政策问题的开放式讨论。

The company culture of BMW company is specific can generalize for the following respects:

(One) " market of manufacturing prep close behind " the compose of the global production network of company of management philosophy BMW builds follow " market of manufacturing prep close behind " management philosophy. The company builds manufacturing network according to local market condition, manage demand of market of respect prep close behind in production at the same time, adopt flexible managing.

The field is produced in BMW company, like cooperating each other with the group kind of employee, inside BMW company, each factory is produced jointly in a large number of club have inside the system. In the meantime, the company adopts flexible managing means, each factory produces a model to be allocated neatly to personnel according to what differ, shed management with flexible working hours and agile content and be good at.

Accordingly, the manufacturing network that coordinates of BMW company highly not only the very complex technological process in production of car of OK and efficient management, and can make response quickly to the demand change of some model.

(2) the company of can expand continuously BMW of human affairs concept that pays attention to a person can last employee the main factor that development regards an enterprise as the success, in the meantime, also inspect its to be alive bound what precede inside limits is important assure, blend in this one concept in the management philosophy of the company.

As a result of the human affairs policy of future of BMW company with a view to, make employee performance is able to improve, in cost of not cut manpower while, improved company beneficial result. 8 creed general of the human affairs policy of BMW company needle of this one party is incorporate fulfil in everyday in the job:

1, mutual respect, treat difference; with positive attitude

2, the thinking means; that surmounts country and culture border

3, the fundamental; that working performance is pay

4, the; of the sum of job of individual of achievement prep above that the group cooperates

5, the employee that assures to be faithfulness and responsible feeling offers charming working position;

6, the human rights that respects employee is unassailable;

7, the basic standard; that treating supplier and commercial associate with social standard is deal

8, favourable employee benefit and powerful social sense of responsibility.

(3) social part fixed position serves as a global business, its succeed to cannot have been measured merely with gain level and sales figures. Global business must cogent assume material benefits of an environmental protection, employee and other society responsibility, only such ability assure to gain trade success continuously.

Old since, BMW company carries out the principle that can develop continuously in the management activity of the company from beginning to end, give the element such as protection of economic progress, zoology and social influence coequal take seriously. Of BMW company but the core element with durative politic development is product of environmental protection of the social treatment that provides high level for employee, production the environment is protected in producing a course, in addition still include road traffic administration to wait.

BMW company is carried out in business activity but durative development is politic, this body differs capaciously in limits now respect:

1, the future of individual traffic to ensure " but durative traffic develops " , BMW company is indefatigable try hard and make a lot of initiating sexual contribution, for instance, besides developing intelligence and zoology traffic to run a system for the city zone with busy traffic, BMW company still devotes oneself to development to be able to replace dynamical system.

In this respect, the key of BMW company is " clean the sources of energy " : Pass namely electroanalysis means from other fluid hydrogen can be obtained in second birth the sources of energy, with the clean fuel that makes prospective drive car.

2, environmental protection environmental protection is BMW company can grow the serious content in strategy continuously, it is perforative at optimizing product and all effort that produce a course in. The aspect is affected in the environment that evaluates a product, BMW company first consideration and attention dot depend on reducing the oily cost of the car.

Additional, still emphasize having particularly but the product development of durative characteristic, mix environmental protection reclaim use at the beginning of waiting for an element to be developed in the product, give mature. Producing process field, every manufacturer of BMW company passed international environment to manage attestation of systematic ISO 14001, passed committee of European Union environmental protection in applicable area (the examine and verify of EMAS) .

Accordingly, BMW group is the first, also be up to now exclusive the environmental management system that in the whole world all factories use international level one, car manufacturer that accords with requirement of local environmental protection again.

3, enterprise citizen obligation and the maxim that abide by to affirmatory BMW company of the society are to assume responsibility, accordingly, BMW company pays close attention to a series of society tasks particularly, include liaison man the mutual understanding that culture differs between safe, each country and study, public education and to high quality talent aid financially etc.

In addition, BMW company still devotes oneself to to be in an area in each manufacturers, establish mutual understanding and the community relationship that each other trust. The company culture that BMW company abides by oneself and company goal make choice of afore-mentioned content. This applies to all subsidiary that belong to BMW company, because a kind of in-house personnel bilks the company culture with living, just affect company environment possibly.

4, wait with the communication of political circles and social organization and all sorts of social commonweal organizations, industrial and commercial association and research organization building extensive collaboration to concern is the component that BMW company can develop the strategy continuously. The company is right by before Annam of · of U.N. secretary-general Kofi puts forward " small the whole world " the support of the plan is this one domain is paradigmatic.

This project is a target in order to promote the cooperation between the business circles inside global limits, political circles and organization of international mass organizations. BMW company still promotes the open mode of pair of current economy and policy issue to discuss through supporting international forum.